The Clearsale Blog

A1 Retail's 2021 Buyer's Guide: The Future of Retail

A1 Retail's 2021 Buyer's Guide: The Future of Retail

The eCommerce market grew exponentially in 2020, with online retail sales surging due to the pandemic. And since eCommerce sales are expected to continue on an upward trajectory in 2021, I believe retailers must create a multi-channel strategy with a renewed focus on customer experience and security in order to stay ahead of the competition.

Our 2020 study with Sapio Research found that 64 percent of British eCommerce customers under the age of 55 shop on mobile, while 38 percent of those over the age of 55 shop using mobile devices. This means that a bad mobile experience can negatively impact a merchants' potential revenue by more than half if the merchant's target audience falls under age 55. In 2021, merchants must think about all aspects of the buying journey, including reducing the risk of mobile fraud, enabling alternative mobile payment options and so on.

From the same Sapio survey we learned that globally, security is very important to consumers when shopping online, but shoppers also have a distaste for false declines. Among UK shoppers, 38 percent said they would never place an order with a merchant after having a payment declined and younger British people are more likely to say something negative on social media after their payment is declined.

Retailers that balance site security and fraud protection while maintaining a seamless online and mobile shopping experience will be the biggest winners of 2021.

Original article at: https://flickread.com/edition/html/6046277822d37#109

You may also like

How Partnerships Can Improve Your B2B Customer Experience

How Partnerships Can Improve Your B2B Customer Experience

After 2020’s dramatic shift to online commerce, many B2B buyers now expect more than ever in terms of service and purchase options and customer experience. A 2020 Salesforce survey found that 69..

The pandemic accelerated retail's digital transformation. Where do we stand now?

The pandemic accelerated retail's digital transformation. Where do we stand now?

As the pandemic prompts consumers to seek contactless digital retail options, merchants must keep pace with customers’ expectations, stay on top of recent technology and understand the evolution..

The Data Balance: How to Deliver Privacy and Personalization

The Data Balance: How to Deliver Privacy and Personalization

As we rely more on digital commerce in our daily lives, customers are raising their expectations for both customer experience (CX) and data privacy. For example, 62% of customers prefer..

FeaturedCustomers Names ClearSale as Top Performer in Summer 2021 Report

FeaturedCustomers Names ClearSale as Top Performer in Summer 2021 Report

Innovative global fraud protection organization awarded as industry Top Performer in the Customer Success Report

Don't Let These Peak Season Ecommerce Fraud Myths Wreck Your CX (and Revenue)

Don't Let These Peak Season Ecommerce Fraud Myths Wreck Your CX (and Revenue)

Retailers are already thinking about the 2021 winter holidays and how they’ll serve customers while preventing fraud. After last year’s big shift to ecommerce and so many changes in customer..

Ecommerce Platform Profile: VTEX

Ecommerce Platform Profile: VTEX

When it comes to ecommerce platforms, VTEX is an enterprise merchant favorite. Robust and multi-functional, VTEX is the platform of choice for powerhouse brands like WalMart, Coca Cola, and Sony...

How Enterprise Ecommerce Merchants Lose Revenue Fighting Fraud

How Enterprise Ecommerce Merchants Lose Revenue Fighting Fraud

When we first talk to enterprise ecommerce merchants about fraud protection, we’re often told they have their fraud under control.

And they do – but at what cost?

The reality is, many enterprise..

Turning The Clock Back on Fraud

Turning The Clock Back on Fraud

How will companies be able to get fraud to return to pre-pandemic levels as we ease back into something more resembling normal? Rafael Lourenco, EVP at ClearSale, give his take

How Your Ecommerce Site Search Impacts CX, UX and Fraud Prevention

How Your Ecommerce Site Search Impacts CX, UX and Fraud Prevention

The humble search bar.

It’s hard to believe that that one field on your website could make such an impact, but your ecommerce site search (and filter) holds a lot of power.

First and foremost,..

Want to write
for our blog?

Please review our writers' guidelines
https://www2.clear.sale/press/clearsale-guest-blog-guidelines
and then email guestwriter@clear.sale with your pitch!

Subscribe to our blog