<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=559746057746957&amp;ev=PageView&amp;noscript=1">
Nova call to action

The Role of Social Media in Company Culture and Fraud Protection


The Role of Social Media in Company Culture and Fraud Protection

As executive vice president of international anti-fraud company, ClearSale, Rafael Lourenco is highly skilled at leading smart people to solve complex problems. Rafael led the company's growth from 25 employees to more than 1,300, with offices in the United States and Brazil.

Q: What devices do you use daily?

A: Lourenco's daily technology use includes what he refers to as the "standard" devices in today's technology focused world – his phone, an iPad and his laptop. His laptop and his phone are his go-to technology devices, but his iPad serves a purpose, as well.

"My iPad is a great solution when I need something larger than a phone, but my laptop is too bulky to carry around," said Lourenco.

Q: What technology do you use to get ahead of your competition?

A: Anti-fraud companies live and die by their technology. Many of them use the same technologies, but it's the teams behind them that make the difference. For instance, AI and machine learning are common in anti-fraud, but Lourenco says a company motto is machines will only learn what you can teach them.

"Because of our long history in the ecommerce fraud sector and our huge internal team of highly trained, highly specialized AI experts, we stand apart by what we can teach our machine learning technology," he said.

With technology being such an important factor to success in Lourenco's industry, it's no surprise that ClearSale is leveraging cutting edge innovations. Biometrics and behavior analysis are becoming important fraud identification tools, and two-factor authentication is becoming a major functional piece in deterring fraud. But perhaps most surprising is the company's use of social media for detection.

"Social media profiles are very useful data sources to find out if a person really is who they say they are," Lourenco explained.

Q: Is technology a significant enabler for your business?

[Click here to continue reading]

You may also like

PayThink CNP fraud is a bad gift that keeps on taking

PayThink CNP fraud is a bad gift that keeps on taking

Demand For Data Scientists Far Exceeds Supply. Here’s How Your Company Can Cope

Demand For Data Scientists Far Exceeds Supply. Here’s How Your Company Can Cope

Why penalising retailers won’t help fight fraud

Why penalising retailers won’t help fight fraud

Build the Career You Want with These Four Elements

Build the Career You Want with These Four Elements

AfterPay’s perk that could give them an edge in fintech

AfterPay’s perk that could give them an edge in fintech

Are your trusted holiday season customers who they say they are?

Are your trusted holiday season customers who they say they are?

Creative Ways to Get More Mileage from Your Data

Creative Ways to Get More Mileage from Your Data

CONSUMER DATA MIGHT BE THE NEW OIL, WHO GETS TO DECIDE HOW IT’S USED?

CONSUMER DATA MIGHT BE THE NEW OIL, WHO GETS TO DECIDE HOW IT’S USED?

How Effective Listening Helps Build Customer Relationships and Close Deals

How Effective Listening Helps Build Customer Relationships and Close Deals

How Safe Is Your Online Store's Mobile Channel From These Types of Fraud?

How Safe Is Your Online Store's Mobile Channel From These Types of Fraud?