<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=559746057746957&amp;ev=PageView&amp;noscript=1">

The Clearsale Blog

Post-EMV Effect of More CNP Chargebacks and False Declines

Post-EMV Effect of More CNP Chargebacks and False Declines

Last October’s EMV liability shift brought the US into the fold as one of the final major economies to make the switch to chip-and-PIN point-of-sale technology. Veterans of EMV shifts in other parts of the world, including the EU and Latin America, warned that a surge in CNP fraud would almost certainly accompany the US EMV changeover, as it had in other markets. So far, the numbers bear this out, with CNP fraud ramping up ahead of the switch.

The good news is that by studying what’s happened post-EMV in other markets, merchants can reduce their risk of higher chargeback costs with minimal impact on the customer experience. The less-good news is that, like any other human endeavor, seeking out and adopting better fraud prevention methods is often left until it becomes a large and costly problem. The bad news is that if those new fraud controls raise the rate of false declines based on broad generalizations about customer behavior, merchants face a new and potentially worse problem.

Fewer chargebacks, more false declines

Research presented by MasterCard and Javelin found that 32% of customers who are falsely declined never shop with that merchant again. That amplifies potential losses over time, especially because many of these shoppers are affluent and well-traveled—the exact type of customer many retailers hope to retain for life. Because false declines carry such a high potential cost, the research found that they cost US retailers 13 times more than card fraud does; it’s important to choose fraud mitigation strategies that combine robust chargeback prevention with careful analysis and evaluation of potential declines.

Nova call-to-action

Post-EMV lessons from Latin America’s largest market

Based on observations of Brazil’s EMV changeover which took place from 2008 to 2011, there are [to continue reading at Let's Talk Payments, please click here]

 

You may also like

Facing Fraud Prevention in 2020

Facing Fraud Prevention in 2020

Last October’s EMV liability shift brought the US into the fold as one of the final major economies to make the switch to chip-and-PIN point-of-sale technology. Veterans of EMV shifts in other..

Have Chargeback Disputes Become Too Easy?

Have Chargeback Disputes Become Too Easy?

Last October’s EMV liability shift brought the US into the fold as one of the final major economies to make the switch to chip-and-PIN point-of-sale technology. Veterans of EMV shifts in other..

Understanding the True Cost of False Declines

Understanding the True Cost of False Declines

Last October’s EMV liability shift brought the US into the fold as one of the final major economies to make the switch to chip-and-PIN point-of-sale technology. Veterans of EMV shifts in other..

How E-Commerce Merchants Can Prevent Coordinated Fraud Attacks

How E-Commerce Merchants Can Prevent Coordinated Fraud Attacks

Last October’s EMV liability shift brought the US into the fold as one of the final major economies to make the switch to chip-and-PIN point-of-sale technology. Veterans of EMV shifts in other..

Card-Not-Present Fraud Prevention Checklist for E-Commerce Businesses

Card-Not-Present Fraud Prevention Checklist for E-Commerce Businesses

Last October’s EMV liability shift brought the US into the fold as one of the final major economies to make the switch to chip-and-PIN point-of-sale technology. Veterans of EMV shifts in other..

Can Strong Customer Authentication (SCA) Hurt Your Online Store?

Can Strong Customer Authentication (SCA) Hurt Your Online Store?

Last October’s EMV liability shift brought the US into the fold as one of the final major economies to make the switch to chip-and-PIN point-of-sale technology. Veterans of EMV shifts in other..

Fraud Screening For Retailers: Prepare For Volume Spikes

Fraud Screening For Retailers: Prepare For Volume Spikes

Last October’s EMV liability shift brought the US into the fold as one of the final major economies to make the switch to chip-and-PIN point-of-sale technology. Veterans of EMV shifts in other..

Influencer Insights: Can Dynamic Card Verification Values Stop CNP Fraud?

Influencer Insights: Can Dynamic Card Verification Values Stop CNP Fraud?

Last October’s EMV liability shift brought the US into the fold as one of the final major economies to make the switch to chip-and-PIN point-of-sale technology. Veterans of EMV shifts in other..

Avoiding false declines

Avoiding false declines

Last October’s EMV liability shift brought the US into the fold as one of the final major economies to make the switch to chip-and-PIN point-of-sale technology. Veterans of EMV shifts in other..

Want to write
for our blog?

Please review our writers' guidelines
https://www2.clear.sale/press/clearsale-guest-blog-guidelines
and then email guestwriter@clear.sale with your pitch!

Subscribe to our blog