<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=559746057746957&amp;ev=PageView&amp;noscript=1">

The Clearsale Blog

Learn How Online Reviews Can Make or Break Small Sellers

Learn How Online Reviews Can Make or Break Small Sellers

If you’re in the business of selling things online, customer reviews are among your most important sales tools. That’s because more than 90% of consumers look at online reviews, and about a third of online shoppers will only buy items that have at least one positive customer review, according to USA Today. To help its Marketplace merchants collect these valuable pieces of information and boost their sales, Amazon recently rolled out a paid review-sourcing tool. in an environment where customer voices carry tremendous weight with other shoppers, every online seller needs to know how request reviews properly, showcase them, and (when needed) improve them.

Sourcing customer reviews the right way

If your shop has few or no reviews of your products, you probably need to encourage your customers to leave reviews of their purchases. It’s important to make your review requests in ways that comply with both Federal Trade Commission rules and Google’s guidelines.

What does the FTC say about online reviews? Honesty and transparency are the keys to compliance. Any customer reviews you share must be real reviews from real customers. If customers are reviewing products that your shop gave them for free, their reviews must include that information. And if you provide incentives to customers for reviewing your products, a practice the FTC discourages, you should let your customers know they need to disclose the incentives in the reviews they write. For example, if you send a customer a gift card for posting a review of one of your products, the customer needs to mention the gift card in the review.

Google has its own rules for online customer-review SEO markup that are designed to prevent inauthentic and cookie-cutter reviews from boosting stores’ search rankings. For instance, store owners can’t markup third-party or paid reviews using the SEO tactic schema, which would make it look as if the reviews came from the store’s customers. Store owners are also prohibited from sifting out and removing negative reviews, because doing so creates misrepresents customers’ experiences.

[To continue reading please click here].

Nova call-to-action

You may also like

How the abrupt shift to remote work could start a wave of account takeover fraud

How the abrupt shift to remote work could start a wave of account takeover fraud

If you’re in the business of selling things online, customer reviews are among your most important sales tools. That’s because more than 90% of consumers look at online reviews, and about a third..

International E-Commerce Data Shows Surge in First-Time Online Shoppers

International E-Commerce Data Shows Surge in First-Time Online Shoppers

If you’re in the business of selling things online, customer reviews are among your most important sales tools. That’s because more than 90% of consumers look at online reviews, and about a third..

Mobile payments can help during the pandemic, if they keep fraudsters out

Mobile payments can help during the pandemic, if they keep fraudsters out

If you’re in the business of selling things online, customer reviews are among your most important sales tools. That’s because more than 90% of consumers look at online reviews, and about a third..

ClearSale Partners with Route and Midigator to Help Merchants Protect Revenue

ClearSale Partners with Route and Midigator to Help Merchants Protect Revenue

If you’re in the business of selling things online, customer reviews are among your most important sales tools. That’s because more than 90% of consumers look at online reviews, and about a third..

Is Your CNP Fraud-Detection System Confused by Consumer Behavior Now? That Could Damage Your Business

Is Your CNP Fraud-Detection System Confused by Consumer Behavior Now? That Could Damage Your Business

If you’re in the business of selling things online, customer reviews are among your most important sales tools. That’s because more than 90% of consumers look at online reviews, and about a third..

ClearSale’s Rafael Lourenco on the impact of COVID-19 on ecommerce

ClearSale’s Rafael Lourenco on the impact of COVID-19 on ecommerce

If you’re in the business of selling things online, customer reviews are among your most important sales tools. That’s because more than 90% of consumers look at online reviews, and about a third..

How Holiday-Season Fraud Can Hurt Your Chargeback Ratio in the New Year

How Holiday-Season Fraud Can Hurt Your Chargeback Ratio in the New Year

If you’re in the business of selling things online, customer reviews are among your most important sales tools. That’s because more than 90% of consumers look at online reviews, and about a third..

How To Stay Agile In The Face Of COVID-19: Client Q&A

How To Stay Agile In The Face Of COVID-19: Client Q&A

If you’re in the business of selling things online, customer reviews are among your most important sales tools. That’s because more than 90% of consumers look at online reviews, and about a third..

ClearSale Anti-Fraud Application Migration to Microsoft Azure

ClearSale Anti-Fraud Application Migration to Microsoft Azure

If you’re in the business of selling things online, customer reviews are among your most important sales tools. That’s because more than 90% of consumers look at online reviews, and about a third..

Want to write
for our blog?

Please review our writers' guidelines
https://www2.clear.sale/press/clearsale-guest-blog-guidelines
and then email guestwriter@clear.sale with your pitch!

Subscribe to our blog