The Clearsale Blog

How to Increase Online Business Sales: 4 Surprising Tips

How to Increase Online Business Sales: 4 Surprising Tips

Search engine optimization (SEO). Upselling and cross-selling. Minimizing shopping cart abandonment. Merchants employ countless strategies and best practices to grow their customer base and increase their online sales. But sometimes, it’s still not enough, and merchants look for new ways to up their game.


Merchants who think they’ve tried everything should implement these four strategies to stay ahead of competitors and on e-commerce’s cutting edge.

1.    Utilize Mobile E-Commerce

Today’s smartphones are for much more than making calls and texting. They’re now for taking photos, socializing, doing research — and even for making purchases.

In 2015, mobile commerce (m-commerce), accounted for nearly 33% of all U.S. e-commerce sales. With that number continuing to grow, merchants must take advantage of m-commerce to diversify, expand and keep up with the competition.

Luckily, m-commerce tools have become more accessible and cost-effective, making it easy for even for the smallest merchants to quickly get up and running with a mobile app. And besides helping them reach new customers, merchants are finding that robust m-commerce apps can improve the entire customer experience and bolster the success of brick-and-mortar locations.

2.    Accept New Payment Solutions

As m- and e-commerce evolve, so do payment options. Merchants should consider adding new payment alternatives to their sites to streamline the checkout process and make it easier for customers to make purchases.

Some of the most popular alternative payment solutions include:

  • Google Wallet. This digital wallet stores payment details electronically, improving the checkout experience and reducing sign-in friction for customers.
  • Android Pay and Apple Pay. Customers simply use the Android or Apple Pay buttons on a retailer’s site or app, and the transaction immediately processes — no need to create accounts or log in.
  • With more than 210 million accounts active nationwide, PayPal is a payment favorite among merchants and customers. Customers appreciate that they don’t have to enter financial information every time they shop; merchants like the convenience and reliability.
  • Amazon Pay. This solution offers a familiar, trusted way to check out, with a seamless mobile payment experience and a massive user-base. Customers can shop and check out ever leaving a merchant’s website to complete a payment.
  • Visa Checkout and MasterPass. Because most people use at least one of these cards, these are trusted payment solutions among customers. And by offering a single sign-on that saves customers from having to re-enter payment and shipping data, Visa and MasterCard offer a simple, streamlined checkout process.

3.    Encourage Cross-Border Sales

The cross-border market is growing quickly — reaching $900 billion in gross merchandise value by 2020 — and merchants must grow with it.

Cross-border purchases tend to be of greater value than those in domestic markets, and shoppers are increasingly willing to buy from international merchants who offer the products they can’t purchase locally.

Although international expansion isn’t easy — merchants must conduct thorough market research to understand the competitive landscape, local customs, languages and cultural differences — e-commerce businesses will find that it’s well-worth the effort.

4. Incorporate a Smart Fraud Protection Strategy

Whatever strategies are used to increase sales, no merchant should ever risk payment and data security. When merchants research fraud protection solutions to protect their transactions, they’ll want to select a comprehensive option that protects businesses against the latest trends in fraud behavior and stops cybercriminals before their fraudulent transactions are ever processed.

The most effective solution for e-commerce retailers is a hybrid one — one that combines machine-learning algorithms with a specialized staff that’s trained in fraud validation and transaction investigation. The result is a sophisticated system capable of analyzing fraud attack patterns and order behaviors and systematically increasing revenue, which is a great investment at any stage of business development.

When it comes to expanding into new payment solutions, markets and technologies, selecting the right fraud protection partner is paramount. Talk with a ClearSale credit card fraud analyst today to learn how our multilayered approach can help you safely grow your sales and protect your business from credit card fraud.


Is a Fraud Managed Services Solution Right for Your Business?

You may also like

3 Ways Tech Can Benefit Remote Teams

3 Ways Tech Can Benefit Remote Teams

Ecommerce businesses are used to an ever-evolving digital connection between them and their customers. But 2020’s COVID-19 pandemic has resulted in that digital connection making its way into the..

Shopping Habits by Gender: What’s Changed in 2020

Shopping Habits by Gender: What’s Changed in 2020

Do men hate shopping online? Are women more worried about fraud?

How to Know It’s Time to Create a Mobile App for Your Online Store

How to Know It’s Time to Create a Mobile App for Your Online Store

We rely on our mobile devices for everything—our banking, our gaming, our arguments with that really boisterous neighbor. Naturally, we use our mobile devices for shopping as well.

Are Virtual Events the Future of Retail Experiential Marketing?

Are Virtual Events the Future of Retail Experiential Marketing?

Over the years, retail brands—including those in e-commerce—have turned to immersive experiences as a way to engage customers, build a community, and strengthen their brand experience. Whether..

Preparing Your E-Commerce Store for the Holiday Season

Preparing Your E-Commerce Store for the Holiday Season

It might still be summer on the calendar, but the holiday shopping season is just around the corner.  Are you ready?

5 Ways to Prepare for Black Friday & Cyber Monday 2020

5 Ways to Prepare for Black Friday & Cyber Monday 2020

Closing out a record-breaking 2019 holiday shopping season, e-commerce merchants had no reason to think 2020’s Black Friday and Cyber Monday would be any different.

How Luxury Brands Can Excel in E-Commerce

How Luxury Brands Can Excel in E-Commerce

Luxury brands bring to mind a special touch — spoiling buyers with a glass of champagne as they browse, personal shoppers selecting outfits that suit the customer's style and coloring, attention..

How to Maximize Your E-Commerce Enterprise Through Digital Transformation

How to Maximize Your E-Commerce Enterprise Through Digital Transformation

With three-quarters of Americans online at least several times a day — and some continually — digital technology is taking firm root in our daily lives. Tech-savvy consumers are navigating a..

Your New Website’s Strategy to Sell Online

Your New Website’s Strategy to Sell Online

Congratulations! You’ve decided to get serious about your online approach, but you are nervous about your strategy and converting sales. After all, why should someone choose to buy from your..

Want to write
for our blog?

Please review our writers' guidelines
https://www2.clear.sale/press/clearsale-guest-blog-guidelines
and then email guestwriter@clear.sale with your pitch!

Subscribe to our blog