The Clearsale Blog

How to Avoid the January Sales Slump

How to Avoid the January Sales Slump

Retailers enjoyed explosive sales and spikes in revenue during 2017’s holiday shopping frenzy, with U.S. shoppers spending $5 billion online on Black Friday alone. But now that the biggest shopping season has passed, these same retailers are facing the post-holiday sales slump and are wondering how to keep the momentum going.

Although it’s inevitable for online merchants to experience a dip in sales after the holidays, some retailers may be willing to take drastic steps to prevent it, going so far as to process questionable transactions that could result in chargebacks or fraud. But if they just implement a few smart sales-boosting tactics, they can alleviate the post-Christmas decline without sacrificing security.

5 Can’t-Miss Ways to Boost First-Quarter Sales

In first-quarter 2016, U.S. e-commerce sales reached nearly $93 billion — a significant improvement from 2009’s level of $34 billion. This number proves shoppers are still out in force in the first quarter; merchants just need a solid strategy in place to capture their attention and dollars. Here are five revenue-boosting ideas e-commerce retailers should consider implementing in the new year.

1. Offer Wish Lists

Shoppers usually find products for themselves while they’re doing their holiday shopping, but their holiday shopping budgets don’t always allow for the extra indulgence. Retailers should consider an option that lets customers add the item to a wish list, using their email address as an identifier. Then sometime after the new year, email customers reminders of their wish lists, along with a direct link to make the purchase. Not only will this technique keep merchants on the forefronts of customers’ minds, but the reminders can also boost January sales.

2. Launch New Products

While sales and site traffic are highest, tempt customers (and browsers) with soon-to-be-launched products. A well-prepared and optimally timed product launch can add a significant boost to first-quarter revenue and can set a high sales pace for the rest of the year.

3. Consider New Shopping Platforms

Merchants who sell their products only through their websites might be missing a profitable opportunity to reach new customers. Consider launching storefronts on platforms like eBay, Amazon and Facebook to develop new revenue streams.

4. Offer Sales Incentives

Cash-strapped customers may still be interested in making purchases in the new year, but they’re looking for post-holiday deals. Offer them in the form of free or discounted shipping, gifts with purchase, or discounts off total purchases.

5. Encourage User-Generated Content

Happy customers posting pictures of their purchases on social media is free publicity for an online retailer. Not only is it great advertising, but it encourages additional sales — who hasn’t bought a product based on a rave review from family and friends?

Encourage customers to post their holiday gift pictures with a specific hashtag and offer them a discount on their next purchase. Customers will enjoy the savings, and retailers benefit from the positive reviews and social credibility.

January Sales: Making It the Best Month Yet

It’s easy for online retailers to be so focused on fourth-quarter sales that they fail to look ahead to how to improve the first quarter. Instead of making smart choices to boost sales in January, some merchants become so desperate to complete a transaction that fraud protection falls by the wayside. And that can be an expensive mistake.

Don’t let dollar signs divert your attention away from security as you build your January sales. Although not every transaction is a legitimate one, not every customer is trying to defraud you. Stop fraudsters in their tracks by implementing a solution that provides comprehensive support for identifying and preventing fraudulent purchases. Learn more about safely growing your online sales by downloading our free ebook, “Online Credit Card Fraud Risk: The Ultimate Guide to Growing e-Commerce Sales Safely.” It outlines everything you need to know about how to defend yourself against the devastating impact fraud can have on your business.

Download Credit Card Fraud eBook

You may also like

Are Virtual Events the Future of Retail Experiential Marketing?

Are Virtual Events the Future of Retail Experiential Marketing?

Over the years, retail brands—including those in e-commerce—have turned to immersive experiences as a way to engage customers, build a community, and strengthen their brand experience. Whether..

Preparing Your E-Commerce Store for the Holiday Season

Preparing Your E-Commerce Store for the Holiday Season

It might still be summer on the calendar, but the holiday shopping season is just around the corner.  Are you ready?

5 Ways to Prepare for Black Friday & Cyber Monday 2020

5 Ways to Prepare for Black Friday & Cyber Monday 2020

Closing out a record-breaking 2019 holiday shopping season, e-commerce merchants had no reason to think 2020’s Black Friday and Cyber Monday would be any different.

How Luxury Brands Can Excel in E-Commerce

How Luxury Brands Can Excel in E-Commerce

Luxury brands bring to mind a special touch — spoiling buyers with a glass of champagne as they browse, personal shoppers selecting outfits that suit the customer's style and coloring, attention..

How to Maximize Your E-Commerce Enterprise Through Digital Transformation

How to Maximize Your E-Commerce Enterprise Through Digital Transformation

With three-quarters of Americans online at least several times a day — and some continually — digital technology is taking firm root in our daily lives. Tech-savvy consumers are navigating a..

Your New Website’s Strategy to Sell Online

Your New Website’s Strategy to Sell Online

Congratulations! You’ve decided to get serious about your online approach, but you are nervous about your strategy and converting sales. After all, why should someone choose to buy from your..

E-Commerce Payment Processing Options for Enterprise Merchants

E-Commerce Payment Processing Options for Enterprise Merchants

Enterprise-level e-commerce merchants need to be able to accept as many legitimate online payment transactions as possible, mitigate risk, while delivering a secure and robust omnichannel checkout..

How Voice Match Will Shift How Consumers Make Online Orders

How Voice Match Will Shift How Consumers Make Online Orders

It used to be considered unusual to have full-on conversations with inanimate objects. But as we’ve welcomed Siri, Alexa, and the rest of their friends into our lives, it’s become increasingly the..

E-Commerce and the Innovator’s Dilemma

E-Commerce and the Innovator’s Dilemma

Listening to customers. Keeping an eye on competitors. Making the smart investments that yield high profits.

Want to write
for our blog?

Please review our writers' guidelines
https://www2.clear.sale/press/clearsale-guest-blog-guidelines
and then email guestwriter@clear.sale with your pitch!

Subscribe to our blog