<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=559746057746957&amp;ev=PageView&amp;noscript=1">

The Clearsale Blog

Prevention Is More Than Just Security

Prevention Is More Than Just Security

E-Commerce retailers know that screening transactions for fraud is critical to preventing losses. What many overlook is that by screening all customer orders — not simply the ones that raise fraud flags — they can not only do a better job of stopping fraud, they can also better serve their best customers.

When your fraud screening program sorts reliable customers from fraudsters, you get useful and evolving datasets that you can use to pinpoint your good customers’ demographics. Rather than ignore your “positive” file, you can use it as a rich resource to increase the lifetime value of your reliable customers and find more like them.

Study And Segment Customers More Precisely

With complete positive data, you can move beyond the more general data you have on people who have opted into your email list and social media channels, many of whom may not be proven customers. Your validated-order data will show you, among other things, exactly which payment methods your good customers use most often, what types of merchandise they prefer at different times of the year, which segment is the first to purchase newly stocked items, which segments shop right before holidays like Valentine’s Day and Father’s Day, and which segment buys most often for gift recipients.

There are more ways to segment the data, of course. In each case, you can use your data to fine-tune your email campaigns to reach proven gift buyers before holidays, send new-product launch day information to your “have to have it first” customers, and so on. Done properly, this approach should result in better conversion rates than campaigns based on less specific data.

[Click here to continue reading.]

ClearSale Fraud Protection Buyers Guide

You may also like

Is Your Fraud Protection Like Taking an Uber or Renting a Car?

Is Your Fraud Protection Like Taking an Uber or Renting a Car?

E-Commerce retailers know that screening transactions for fraud is critical to preventing losses. What many overlook is that by screening all customer orders — not simply the ones that raise fraud..

Manual Fraud Reviews: Top Strategies to Improve Your Processes

Manual Fraud Reviews: Top Strategies to Improve Your Processes

E-Commerce retailers know that screening transactions for fraud is critical to preventing losses. What many overlook is that by screening all customer orders — not simply the ones that raise fraud..

What Does an E-Commerce Fraud Prevention Solution Cost?

What Does an E-Commerce Fraud Prevention Solution Cost?

E-Commerce retailers know that screening transactions for fraud is critical to preventing losses. What many overlook is that by screening all customer orders — not simply the ones that raise fraud..

Facing Fraud Prevention in 2020

Facing Fraud Prevention in 2020

E-Commerce retailers know that screening transactions for fraud is critical to preventing losses. What many overlook is that by screening all customer orders — not simply the ones that raise fraud..

How E-Commerce Merchants Can Prevent Coordinated Fraud Attacks

How E-Commerce Merchants Can Prevent Coordinated Fraud Attacks

E-Commerce retailers know that screening transactions for fraud is critical to preventing losses. What many overlook is that by screening all customer orders — not simply the ones that raise fraud..

Card-Not-Present Fraud Prevention Checklist for E-Commerce Businesses

Card-Not-Present Fraud Prevention Checklist for E-Commerce Businesses

E-Commerce retailers know that screening transactions for fraud is critical to preventing losses. What many overlook is that by screening all customer orders — not simply the ones that raise fraud..

Can Strong Customer Authentication (SCA) Hurt Your Online Store?

Can Strong Customer Authentication (SCA) Hurt Your Online Store?

E-Commerce retailers know that screening transactions for fraud is critical to preventing losses. What many overlook is that by screening all customer orders — not simply the ones that raise fraud..

Fraud Screening For Retailers: Prepare For Volume Spikes

Fraud Screening For Retailers: Prepare For Volume Spikes

E-Commerce retailers know that screening transactions for fraud is critical to preventing losses. What many overlook is that by screening all customer orders — not simply the ones that raise fraud..

The Three Types of E-Commerce Fraud

The Three Types of E-Commerce Fraud

E-Commerce retailers know that screening transactions for fraud is critical to preventing losses. What many overlook is that by screening all customer orders — not simply the ones that raise fraud..

Want to write
for our blog?

Please review our writers' guidelines
https://www2.clear.sale/press/clearsale-guest-blog-guidelines
and then email guestwriter@clear.sale with your pitch!

Subscribe to our blog