<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=559746057746957&amp;ev=PageView&amp;noscript=1">
The e-commerce  technology  trends that will  shape 2019

Facebook should treat fake news like fraud


Facebook should treat fake news like fraud

Facebook’s decisions earlier this month to combat fake news by reducing the amount of news-outlet posts users see and relying on users to validate media sources have been hot topics of discussion among advertisers, the media, and anyone following the story of fake news’s damaging influence on politics. Unfortunately, Facebook’s approach may make fake news more prevalent in users’ feeds, as it has in test-market countries. Why? There are multiple reasons, but the main one is that fake news isn’t news; it’s a type of fraud. And stopping fraud requires a different strategy than the one Facebook is pursuing. With the right AI, Facebook could reduce fake news while still allowing users easy access to legitimate news.

Facebook’s idea is that by deprioritizing news outlets and other content creators in users’ news feeds, fake news will become less visible. This strategy is based on the assumption that fake news is just a passive menace. However, revelations in the wake of the 2016 election showed that a lot of fake news on social media is created and promoted by fraudsters and propagandists whose clear intent is to gather political capital, influence the course of public debate, and affect the outcome of elections. These actors are not inept or craven reporters and editors who turn out shoddy work. They are professional criminals and political operatives who will find ways to work around Facebook’s new system while legitimate media outlets have their reach constrained.

To compound the problem, Facebook’s new model prioritizes stories shared and “trusted” by individual users. But users who fall for fake news don’t check sources. Credulous users, especially those looking for supporting evidence in an online political debate, will share fraudulent stories on their personal pages, giving these fake stories more exposure and perceived credibility. And as legitimate news stories are seen by fewer users and shared less often, there may be a downward spiral of information quality.

Fraudulent information will gain ground

Legitimate media players will follow the rules Facebook sets for them and diminish in influence unless they have the money to buy advertising on the network.

To read the full article, please click here

Is a Fraud Managed Services Solution Right for Your Business?

You may also like

How important Fraud Prevention is For Growing eCommerce Stores

How important Fraud Prevention is For Growing eCommerce Stores

It's Not Just CNP Fraud. Merchants Must Protect Themselves from New Cybercrime Scams

It's Not Just CNP Fraud. Merchants Must Protect Themselves from New Cybercrime Scams

What AI Can (and Can’t) Do Right Now to Fight CNP Fraud

What AI Can (and Can’t) Do Right Now to Fight CNP Fraud

Do We Have Enough Data Scientists to Protect Against E-Commerce Fraud?

Do We Have Enough Data Scientists to Protect Against E-Commerce Fraud?

Brand-Impersonation Fraud Is On the Rise and Can Hurt Your Business

Brand-Impersonation Fraud Is On the Rise and Can Hurt Your Business

EMV Conversion Is Costly, But Post-EMV Fraud Could Cost More

EMV Conversion Is Costly, But Post-EMV Fraud Could Cost More

Fraud fears limit cross‑border ecommerce, but they don’t have to

Fraud fears limit cross‑border ecommerce, but they don’t have to

Beware of These 5 E-Commerce CNP Fraud Trends

Beware of These 5 E-Commerce CNP Fraud Trends

When Is Outsourced Fraud Prevention Cost Effective?

When Is Outsourced Fraud Prevention Cost Effective?

Phishing is now big time. Can security keep up?

Phishing is now big time. Can security keep up?