The path to working in the fraud prevention industry isn’t always a straight one, and the journey of Elma Ocampo, ClearSale’s Marketing Manager for LatAm, is no different. We checked in with Elma to learn more about how she found her way to ClearSale, what merchants need to know about emerging fraud trends, and what makes ClearSale a great place to work.
Q: Tell us about what you did before coming to ClearSale and working in fraud prevention.
I’ve always believed that to be the best you can be, you need to nurture all your abilities, and that explains my diverse background. I’ve worked in graphic design for and marketing to the B2B industry—I love the power of images, colors and graphics. I’ve also worked as a university professor, in e-learning, and in training and coaching. I’ve studied abroad, including one semester of marketing in the United States, and I’ve served AIESEC as my region’s vice president of outgoing exchanges. All these experiences have helped me create better versions of myself, learning new skills that help me do my job well.
I’ve also worked with international companies looking to expand into the Latin American market. I worked for more than five years with MacroPlastics, a U.S. company that I helped expand into the Mexican and Latin American markets. And just before starting with ClearSale, I worked with Emailage (another fraud prevention company) and led their marketing team for Mexico and Central America. I learned so much from these companies and their different ways of working in individual markets.
Q: What do you want merchants to know about fraud?
A: Fraud is always evolving. As we’re updating and improving our fraud prevention tools and services, fraudsters are communicating with each other to develop new ways of committing fraud.
Because technology is changing so quickly, if merchants want to stay ahead of emerging fraud tactics, they can’t rely on static tools or approaches. Instead, they need solution providers with real-world experience in the field, who are always improving their offerings and staying one step ahead of emerging fraud trends.
Q: Why should merchants prioritize fraud protection?
A: Fraud has always been a problem, but it’s even easier today to commit fraud, thanks to advances in technology. Many cybercriminals are able to make defrauding customers an easy—and profitable—full-time job.
And this is exactly why merchants need to prioritize fraud prevention: They need to provide increased protection to their customers. Merchants must take the steps that will make customers feel more secure when making purchases online, that will increase trust, that will increase customer retention rates, and that will show they’re committed to customer safety.
Q: What’s the best advice you’d give an online business that’s just starting out?
A: Prevention is the key, really. Implementing the right solution early on in your business gets you ahead of fraud. If you wait until your business has been the victim of a fraud attack before you start looking for a fraud prevention solution, you’re facing bigger risks—and bigger costs.
Q: What do you like/appreciate about ClearSale’s company culture?
A: I love their focus on employee development, because it helps employees love their work, it nurtures talent, and it encourages employees to give the best of themselves. From my first day with the company, I’ve felt that ClearSale wants me to become the best version of myself—and they’ve giving me the space and tools to do just that. They don’t just want me to be a better employee, but they also want me to become a better person, and they let me nurture my mind, body and spirit. They want me to live a healthy life. To exercise. To have fun and create my art.
In my opinion, the company culture is one of ClearSale’s best assets.
Q: What’s been the most memorable part about working at ClearSale
A: There are so many memorable moments, but a recent one was particularly meaningful. Because of the coronavirus pandemic, I’ve been living alone for the last few months and working remotely. With all the precautions I’ve taken to avoid external contact, the isolation has been hard. But one day, there was a knock at my door, and there was a package delivered to me. To my surprise, it turned out to be a present from ClearSale for Easter. It was a simple gesture but knowing that my employer was thinking about me and wanted to do something to make me smile—it meant a lot. Being part of a company that’s truly interested in my well-being—especially during these difficult times—makes a huge difference and tells me I’m working at the right place.
Q: When you aren’t protecting merchants against fraud, what are you doing?
A: I love yoga, meditation, essential oils, aromatherapy and all the wellness that surrounds those practices. When I’m not fighting fraudsters, I’m sharing the benefits of essential oils and aromatherapy and educating on how they contribute to a healthy and more harmonious life. I’ve been practicing yoga for more than six years, and I like to be part of meditation groups. Because I lead a very busy, active life, these activities have made me feel more balanced and fulfilled.
Q: Tell us one thing we don’t know about you
A: When I need to clear my mind or I need new ideas, I cook. Putting all my attention on what I’m cooking gives me a new perspective on what I’m trying to achieve.
Interested in learning more about how ClearSale’s amazing team of professionals can help protect your business while facilitating expansion into international markets? Contact us today.