The spending power of Gen Z and Millennials is nothing short of impressive. Gen Z is projected to spend $143 billion in 2020, while their Millennial counterparts will spend an..
Google’s obviously doing something right. It handles 3.5 billion searches daily and holds 92.71% of the search engine market share. Users love Google because of its robust..
Global e-commerce sales are expected to grow to an astonishing $4.9 trillion by 2021. But as the number of e-commerce merchants competing for shoppers’ attention also grows,..
Digital ad spending in the United States was expected to top $129 billion in 2019, accounting for 54.2% of total media ad spending. Given the increased popularity of online..
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Shopping online has come a long way since the first e-commerce merchant, Boston Computer Exchange, opened its virtual doors in 1982. Over the years, e-commerce platforms have..
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