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Foto autor Sarah Elizabeth

Sarah Elizabeth

Sarah is a Senior Director of Marketing at Clearsale and has been with the company since 2012. During that time, she has developed deep knowledge about fraud prevention. She brings extensive expertise in planning, marketing, go-to-market strategy and sales experience, thanks to a background that spans financial planning, controlling and analysis. She previously spent 5 years with Procter & Gamble, and she holds a master degree in Business from Kellogg School of Marketing at Northwestern University, and bachelor and master degrees in Finance with great distinction from Insper, a leading university in Brazil.

4 Valentine’s Day Marketing Tips to Charm Ecommerce Shoppers

4 Valentine’s Day Marketing Tips to Charm Ecommerce Shoppers

Just when the stretch between New Year’s Day and President’s Weekend seems like it will never end, Valentine’s Day comes along to perk up the mood, give people something to..

Firearm Market Trends to Have in Your Sights

Firearm Market Trends to Have in Your Sights

For retailers of all kinds, 2020 has been either a boom or a bust year. Stay-at-home orders kept brick-and-mortar shop owners out of their establishments and slowed foot..

Ecommerce Trends in the Cosmetics Market

Ecommerce Trends in the Cosmetics Market

Mirror, mirror on the wall, what’s the biggest cosmetics market trend of them all? Turns out, it’s ecommerce.

Even prior to the pandemic, health, personal care and beauty..

Shopify: A Fast and Easy Ecommerce Platform

Shopify: A Fast and Easy Ecommerce Platform

You can’t take a step in the ecommerce platform market without hearing about the meteoric rise of Shopify, the upstart, merchant-first software that is on a mission to..

Platform Profile: BigCommerce

Platform Profile: BigCommerce

Whether your company is opening the door to ecommerce or has been crushing the ecommerce game for years, one question remains: Are you using the right platform? As your..

Top 10 Halloween Ecommerce Stores to Watch

Top 10 Halloween Ecommerce Stores to Watch

While many Halloween shoppers turn to Walmart, Target and Amazon for their costumes and home decor, they’re missing out on the hundreds of other merchants offering unique,..

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[Industry Focus] Fraud Risk Profile for Nutraceutical and Drug Retailers

[Industry Focus] Fraud Risk Profile for Nutraceutical and Drug Retailers

As people become more conscious of what they’re putting into their bodies, there’s been an increased demand for high-quality supplements and healthful food and beverages. The..

3 Ways Tech Can Benefit Remote Teams

3 Ways Tech Can Benefit Remote Teams

Ecommerce businesses are used to an ever-evolving digital connection between them and their customers. But 2020’s COVID-19 pandemic has resulted in that digital connection..

Jewelry E-Commerce Statistics and Insights

Jewelry E-Commerce Statistics and Insights

Whether worn for cultural reasons or pure ornamentation, jewelry is often anything but practical. And that’s precisely why it’s such a pleasurable purchase. Jewelry is the..

“I Don’t Need Fraud Protection — My Business Isn’t at Risk!”

“I Don’t Need Fraud Protection — My Business Isn’t at Risk!”

As an e-commerce merchant, you know the risk of fraud, false declines and chargebacks. But maybe you think it won’t happen to you because you’re a relatively new — or small —..

Are Virtual Events the Future of Retail Experiential Marketing?

Are Virtual Events the Future of Retail Experiential Marketing?

Over the years, retail brands—including those in e-commerce—have turned to immersive experiences as a way to engage customers, build a community, and strengthen their brand..

Knowledge-Base
Employee Spotlight - Faye McEachern

Employee Spotlight - Faye McEachern

Being part of the ClearSale team means being part of a family — and one that’s committed to helping its customers fight fraud. We sat down with Faye McEachern, ClearSale’s..

Employee Spotlight: David Fletcher

Employee Spotlight: David Fletcher

While David Fletcher, Senior Vice President of Sales, may have turned down the offer to work at ClearSale twice, the third time was definitely the charm — and he’s never looked..

4 Enterprise Retailers to Watch in 2020

4 Enterprise Retailers to Watch in 2020

In today’s uncertain market, e-commerce retailers are looking for new ways to confidently grow their business. Exploring new sales channels, implementing new delivery methods,..

ClearSale Employee Spotlight: Eric Negler

ClearSale Employee Spotlight: Eric Negler

Not many ClearSale employees can say they’ve gone from being in Sports Illustrated to being a vice president of strategic accounts. But then again, Eric Negler is an employee..

Country Profile: The Guide to E-Commerce in Canada

Country Profile: The Guide to E-Commerce in Canada

Canada is the logical next step for a U.S.-based e-commerce business looking to expand internationally, or for any e-commerce merchant interested in growing its footprint in..

Customer Behavior Profile: Male Luxury Goods

Customer Behavior Profile: Male Luxury Goods

Historically, luxury brands have catered to women as their primary customers, but times are changing. Recent studies show that men spent $39 billion on luxury items in 2018,..

Online Ordering Trends: Grocery Industry

Online Ordering Trends: Grocery Industry

Over the years, grocery shopping hadn’t evolved much. Sure, self-checkout lanes emerged as a new convenience, but the actual shopping experience was virtually the same.

Industry Trends 2020: Consumer Electronics

Industry Trends 2020: Consumer Electronics

When it comes to rapid change, few industries match consumer electronics. Stalwarts like Sony, Apple, and LG have seen, ridden, and in some cases driven the multiple waves of..

ClearSale Employee Spotlight: Elma Ocampo

ClearSale Employee Spotlight: Elma Ocampo

The path to working in the fraud prevention industry isn’t always a straight one, and the journey of Elma Ocampo, ClearSale’s Marketing Manager for LatAm, is no different. We..

Headless Commerce: What, Why and How

Headless Commerce: What, Why and How

As technology and e-commerce solutions improve, we’ve seen digital platforms evolve from on-premises platforms to software-as-a-service. Now, while these two models aren’t ..

Video Game Industry Statistics & Insights in 2020

Video Game Industry Statistics & Insights in 2020

Video games have come a long way since people were playing Pong on their Atari consoles. But one thing is clear: The video game industry has captured the attention of people..

Photography & Videography Industry: Preparing for Ecommerce in 2020

Photography & Videography Industry: Preparing for Ecommerce in 2020

A picture might be worth a thousand words in real life, but when it comes to ecommerce, photographs and videos can be worth thousands of dollars in sales — even making or..

Luxury E-Commerce: Millennial and Gen Z Disruption Trends

Luxury E-Commerce: Millennial and Gen Z Disruption Trends

The spending power of Gen Z and Millennials is nothing short of impressive. Gen Z is projected to spend $143 billion in 2020, while their Millennial counterparts will spend an..

How To Stay Agile In The Face Of COVID-19: Client Q&A

How To Stay Agile In The Face Of COVID-19: Client Q&A

While there is no shortage of negative stories out there when it comes to the pandemic, we’d like to take a moment to focus on some of the success stories that we’ve come..

How to Optimize Your Google Product Feed

How to Optimize Your Google Product Feed

Google’s obviously doing something right. It handles 3.5 billion searches daily and holds 92.71% of the search engine market share. Users love Google because of its robust..

5 Ways to Create a Better Online Shopping Experience

5 Ways to Create a Better Online Shopping Experience

Global e-commerce sales are expected to grow to an astonishing $4.9 trillion by 2021. But as the number of e-commerce merchants competing for shoppers’ attention also grows,..

Why Ad Fraud Is a Bigger Threat Than We Thought

Why Ad Fraud Is a Bigger Threat Than We Thought

Digital ad spending in the United States was expected to top $129 billion in 2019, accounting for 54.2% of total media ad spending. Given the increased popularity of online..

E-Commerce Content Marketing: 5 Tips for Success

E-Commerce Content Marketing: 5 Tips for Success

Now that you’ve launched your e-commerce store, you’re ready to sell … but are your potential customers ready to buy? Right now, they might not even know your product or..

[Trend Alert] Is Headless Commerce Right for Your Storefront?

[Trend Alert] Is Headless Commerce Right for Your Storefront?

Shopping online has come a long way since the first e-commerce merchant, Boston Computer Exchange, opened its virtual doors in 1982. Over the years, e-commerce platforms have..

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