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    Sarah Elizabeth

    Sarah Elizabeth

    Sarah is a Marketing Manager at Clearsale and has been with the company since 2012. During that time, she has developed deep knowledge about fraud prevention. She brings extensive expertise in planning, marketing, go-to-market strategy and sales experience, thanks to a background that spans financial planning, controlling and analysis. She previously spent 5 years with Proctor & Gamble, and she holds bachelor and master degrees in Business with great distinction from a top Brazilian business school.

    Why Ad Fraud Is a Bigger Threat Than We Thought
    Mar 23, 2020

    By Sarah Elizabeth

    Why Ad Fraud Is a Bigger Threat Than We Thought

    Digital ad spending in the United States was expected to top $129 billion in 2019, accounting for 54.2% of total media ad spending. Given the increased popularity of online..

    Fraud Management, E-Commerce Strategies, General Business Strategies
    E-Commerce Content Marketing: 5 Tips for Success
    Mar 19, 2020

    By Sarah Elizabeth

    E-Commerce Content Marketing: 5 Tips for Success

    Now that you’ve launched your e-commerce store, you’re ready to sell … but are your potential customers ready to buy? Right now, they might not even know your product or..

    E-Commerce Strategies, General Business Strategies
    [Trend Alert] Is Headless Commerce Right for Your Storefront?
    Mar 16, 2020

    By Sarah Elizabeth

    [Trend Alert] Is Headless Commerce Right for Your Storefront?

    Shopping online has come a long way since the first e-commerce merchant, Boston Computer Exchange, opened its virtual doors in 1982. Over the years, e-commerce platforms have..

    E-Commerce Strategies, General Business Strategies
    Multilayered Fraud Prevention: Combining Manual Reviews with Machine Learning
    Mar 4, 2020

    By Sarah Elizabeth

    Multilayered Fraud Prevention: Combining Manual Reviews with Machine Learning

    It’s no surprise that e-commerce businesses count on high-tech solutions to screen incoming orders and prevent revenue loss due to fraud and false declines. But even with..

    Fraud Management
    4 Best WordPress E-Commerce Plugins for Your Online Store
    Mar 2, 2020

    By Sarah Elizabeth

    4 Best WordPress E-Commerce Plugins for Your Online Store

    The idea of transforming your WordPress website into an e-commerce store can be more than a little intimidating. But today, WordPress plugins from the top e-commerce platforms..

    E-Commerce Strategies, wordpress
    [Infographic] Top Causes of Shopping Cart Abandonment
    Feb 21, 2020

    By Sarah Elizabeth

    [Infographic] Top Causes of Shopping Cart Abandonment

    With online consumers placing more than $9 trillion of merchandise in their shopping carts in 2017 alone, it’s clear there’s big money at stake in e-commerce retail.What you..

    E-Commerce Strategies

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    What Does an E-Commerce Fraud Prevention Solution Cost?
    Feb 12, 2020

    By Sarah Elizabeth

    What Does an E-Commerce Fraud Prevention Solution Cost?

    There are several factors that contribute to the cost of e-commerce fraud prevention solutions, which can make it difficult for e-commerce teams to know how much they can or..

    Fraud Management
    How Stitch Fix Has Mastered the Art of Small Data
    Feb 5, 2020

    By Sarah Elizabeth

    How Stitch Fix Has Mastered the Art of Small Data

    When it comes to clothes shopping, finding the perfect-fitting pair of jeans or a figure-flattering dress can be nearly impossible for many people, especially when shopping..

    e-commerce business
    Can Strong Customer Authentication (SCA) Hurt Your Online Store?
    Jan 25, 2020

    By Sarah Elizabeth

    Can Strong Customer Authentication (SCA) Hurt Your Online Store?

    With an eye toward improving the security of online sales, the European Union is implementing new rules for Strong Customer Authentication (SCA) on Dec. 31, 2020.

    False Declines, Fraud Management, E-Commerce Strategies
    From Singles’ Day to El Buen Fin: Online Shopping Holidays Around the World
    Jan 23, 2020

    By Sarah Elizabeth

    From Singles’ Day to El Buen Fin: Online Shopping Holidays Around the World

    Holiday shopping is big business in the United States, and the 2019 season was no different. Even with six fewer shopping days between Thanksgiving and Christmas, U.S...

    Country Profiles, General Business Strategies
    The Three Types of E-Commerce Fraud
    Jan 21, 2020

    By Sarah Elizabeth

    The Three Types of E-Commerce Fraud

    As e-commerce continues to grow in popularity, so has fraud: Merchants overall saw 35% growth in e-commerce fraud over the last year — 43% for mid to large e-commerce..

    Fraud Management, E-Commerce Strategies
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    e-Commerce SEO Trends Merchants Need to Know in 2020
    Jan 13, 2020

    By Sarah Elizabeth

    e-Commerce SEO Trends Merchants Need to Know in 2020

    Did you know Google makes more than 3,200 algorithm changes per year? No wonder it’s so hard to keep up with SEO when you’re running an online business.

    E-Commerce Strategies, General Business Strategies
    5 Tips to Attract High-Fashion Buyers to Your Online Store
    Jan 7, 2020

    By Sarah Elizabeth

    5 Tips to Attract High-Fashion Buyers to Your Online Store

    When it comes to luxury fashion, customers can be particular. And high-fashion buyers? Even more so. Loyal to their trusted brands, fashion buyers know what they like and are..

    e-commerce business, fashion buyer
    Should You Require Two-Factor Authentication for Your Online Store?
    Dec 18, 2019

    By Sarah Elizabeth

    Should You Require Two-Factor Authentication for Your Online Store?

    As more and more consumers are placing online orders, merchants are having to step up their e-commerce game, making sure the browsing and checkout process is seamless for..

    online store, two-factor authentication, 2FA
    Where to Start if You Aren’t Measuring E-Commerce Fraud KPIs
    Dec 13, 2019

    By Sarah Elizabeth

    Where to Start if You Aren’t Measuring E-Commerce Fraud KPIs

    Numbers don’t lie, right? So when it comes to the health of your business, you’ve just got to know your numbers. After all, you can’t approve more orders and get more sales if..

    How to Improve Your Instagram Shopping Experience
    Nov 29, 2019

    By Sarah Elizabeth

    How to Improve Your Instagram Shopping Experience

    A few weeks ago, we introduced eight tips to help businesses start selling on Instagram. From fine-tuning product photos to using hashtags, these simple strategies will help..

    instagram users, customer loyalty, Instagram shopping, drive sales
    Dynamic CVV Verification: Helpful Tool or Too Much Trouble?
    Nov 19, 2019

    By Sarah Elizabeth

    Dynamic CVV Verification: Helpful Tool or Too Much Trouble?

    Credit card technology has come a long way from the olden days when the merchant would slide a customer’s card through an imprint machine and then hand the customer a carbon..

    credit card fraud, cnp fraud, dynamic CVV
    Address Verification System FAQs
    Nov 14, 2019

    By Sarah Elizabeth

    Address Verification System FAQs

    When it comes to Address Verification Systems (AVS), you likely have questions. After all, AVS are supposed to be a way that your e-commerce website can make sure that..

    address verification, AVS, Merchant Fraud, credit card transaction
    Warning: High-Risk Merchant Accounts Are Being Shut Down
    Oct 4, 2019

    By Sarah Elizabeth

    Warning: High-Risk Merchant Accounts Are Being Shut Down

    For an e-commerce merchant, the ability to process credit card, debit card and ACH transactions is absolutely critical. But if you’re considered a high-risk merchant account,..

    fraud protection platform, Shopify Fraud Protect, Shopify fraud, E-Commerce Strategies
    How ClearSale Fraud Analysts Make Their Decisions
    Sep 20, 2019

    By Sarah Elizabeth

    How ClearSale Fraud Analysts Make Their Decisions

    At ClearSale, we get that as an online merchant, your goal isn’t first and foremost to stop fraud.

    Fraud Management, fraud analytics, fraud analysts, clearsale, fraud analysis
    E-Commerce Fraud Prevention Consulting Options for Large Businesses
    Sep 18, 2019

    By Sarah Elizabeth

    E-Commerce Fraud Prevention Consulting Options for Large Businesses

    Most e-commerce fraud prevention vendors talk about their comprehensive outsourced solutions. However, what about businesses that are already running an in-house fraud program?..

    Fraud Prevention, Fraud Management, Fraud Solution, e-commerce fraud prevention, ecommerce business
    The Best e-Commerce Platforms for Small and Medium Businesses
    Aug 22, 2019

    By Sarah Elizabeth

    The Best e-Commerce Platforms for Small and Medium Businesses

    If your business isn’t online, you’re missing a big part of the shopping action: In 2019, an estimated 2-3 million e-commerce companies sold products and services online, with..

    small businesses, fraud protection platform, medium business, E-Commerce Strategies
    New Data: Balancing False Declines and Fraud Prevention
    Aug 20, 2019

    By Sarah Elizabeth

    New Data: Balancing False Declines and Fraud Prevention

    Despite the online industry’s best efforts, new data reveals that both e-commerce fraud and the persistent problem of false declines continue to threaten retailer profits.

    False Declines, Fraud Management, ecommerce fraud risk, prevent fraud, e-commerce fraud protetion
    19 Top E-Commerce Blogs Every Internet Retailer Should Follow
    Aug 1, 2019

    By Sarah Elizabeth

    19 Top E-Commerce Blogs Every Internet Retailer Should Follow

    E-commerce retailers today are busy. So busy, in fact, that the last thing on their minds and in their packed schedules might be keeping pace with the latest emerging trends,..

    e-commerce sales, e-commerce blog, marketing techniques, General Business Strategies
    How to Scale Your E-Commerce Fraud Protection as You Grow
    Jul 31, 2019

    By Sarah Elizabeth

    How to Scale Your E-Commerce Fraud Protection as You Grow

    Growth is the ultimate business goal for most (if not all) online merchants. But growth can be a double-edge sword, bringing a host of new problems with it. The operational..

    Fraud Management, fraud detection, ecommerce business, scale ecommerce fraud protection
    Why E-Commerce Fraud Protection Is Different During the Holidays
    Jul 16, 2019

    By Sarah Elizabeth

    Why E-Commerce Fraud Protection Is Different During the Holidays

    The holiday season is make-or-break time for e-commerce retailers. Unfortunately, the holiday season also attracts savvy fraudsters who anticipate that many merchants will be..

    Fraud Management, seasonal sales, holiday e-commerce, e-commerce sales, fraud during holiday
    Are High Decline Rates Causing You to Leave Money on the Table?
    Jul 2, 2019

    By Sarah Elizabeth

    Are High Decline Rates Causing You to Leave Money on the Table?

    Most e-commerce merchants are aware of the risks that fraud and chargebacks pose to their business. But what they might not realize is that false declines are a far bigger..

    False Declines, improve approval rates, approval rates, e-commerce fraud, Fraud Managed
    E-Commerce Fraud Risk: Venezuela
    Jun 27, 2019

    By Sarah Elizabeth

    E-Commerce Fraud Risk: Venezuela

    While it’s expected that transactions originating from foreign IP addresses are risky, many e-commerce merchants don’t realize just how risky they can be. Experian reports that..

    ecommerce fraud risk, Country Profiles, ecommerce fraud, venezuela
    How to Avoid Travel Industry Chargebacks
    Jun 17, 2019

    By Sarah Elizabeth

    How to Avoid Travel Industry Chargebacks

    The U.S. travel market was forecast to top $370 billion by the end of 2018 — representing a 5% growth over 2017. Disposable income, developing markets and increased curiosity..

    Chargebacks, chargeback rate, travel merchants, travel industry, Industry Profiles
    Preferred Warfare: Cyberattacks Are Cheaper and More Effective Than Ever
    Jun 10, 2019

    By Sarah Elizabeth

    Preferred Warfare: Cyberattacks Are Cheaper and More Effective Than Ever

    A single cyberattack costs a business $5 million on average, including system downtime, IT and end-user productivity losses, and stolen products and services. It’s a..

    Fraud Management, merchants mistakes, ecommerce business, Cyberattacks
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