Author blog posts
Sarah Elizabeth

Sarah Elizabeth

Sarah is a Senior Director of Marketing at Clearsale and has been with the company since 2012. During that time, she has developed deep knowledge about fraud prevention. She brings extensive expertise in planning, marketing, go-to-market strategy and sales experience, thanks to a background that spans financial planning, controlling and analysis. She previously spent 5 years with Procter & Gamble, and she holds a master degree in Business from Kellogg School of Marketing at Northwestern University, and bachelor and master degrees in Finance with great distinction from Insper, a leading university in Brazil.

ClearSale Employee Spotlight: Elma Ocampo

ClearSale Employee Spotlight: Elma Ocampo

The path to working in the fraud prevention industry isn’t always a straight one, and the journey of Elma Ocampo, ClearSale’s Marketing Manager for LatAm, is no different. We..

Headless Commerce: What, Why and How

Headless Commerce: What, Why and How

As technology and e-commerce solutions improve, we’ve seen digital platforms evolve from on-premises platforms to software-as-a-service. Now, while these two models aren’t ..

Video Game Industry Statistics & Insights in 2020

Video Game Industry Statistics & Insights in 2020

Video games have come a long way since people were playing Pong on their Atari consoles. But one thing is clear: The video game industry has captured the attention of people..

Photography & Videography Industry: Preparing for E-Commerce in 2020

Photography & Videography Industry: Preparing for E-Commerce in 2020

A picture might be worth a thousand words in real life, but when it comes to e-commerce, photographs and videos can be worth thousands of dollars in sales — even making or..

Luxury E-Commerce: Millennial and Gen Z Disruption Trends

Luxury E-Commerce: Millennial and Gen Z Disruption Trends

The spending power of Gen Z and Millennials is nothing short of impressive. Gen Z is projected to spend $143 billion in 2020, while their Millennial counterparts will spend an..

How To Stay Agile In The Face Of COVID-19: Client Q&A

How To Stay Agile In The Face Of COVID-19: Client Q&A

While there is no shortage of negative stories out there when it comes to the pandemic, we’d like to take a moment to focus on some of the success stories that we’ve come..

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How to Optimize Your Google Product Feed

How to Optimize Your Google Product Feed

Google’s obviously doing something right. It handles 3.5 billion searches daily and holds 92.71% of the search engine market share. Users love Google because of its robust..

5 Ways to Create a Better Online Shopping Experience

5 Ways to Create a Better Online Shopping Experience

Global e-commerce sales are expected to grow to an astonishing $4.9 trillion by 2021. But as the number of e-commerce merchants competing for shoppers’ attention also grows,..

Why Ad Fraud Is a Bigger Threat Than We Thought

Why Ad Fraud Is a Bigger Threat Than We Thought

Digital ad spending in the United States was expected to top $129 billion in 2019, accounting for 54.2% of total media ad spending. Given the increased popularity of online..

E-Commerce Content Marketing: 5 Tips for Success

E-Commerce Content Marketing: 5 Tips for Success

Now that you’ve launched your e-commerce store, you’re ready to sell … but are your potential customers ready to buy? Right now, they might not even know your product or..

[Trend Alert] Is Headless Commerce Right for Your Storefront?

[Trend Alert] Is Headless Commerce Right for Your Storefront?

Shopping online has come a long way since the first e-commerce merchant, Boston Computer Exchange, opened its virtual doors in 1982. Over the years, e-commerce platforms have..

Knowledge-Base
Multilayered Fraud Prevention: Combining Manual Reviews with Machine Learning

Multilayered Fraud Prevention: Combining Manual Reviews with Machine Learning

It’s no surprise that e-commerce businesses count on high-tech solutions to screen incoming orders and prevent revenue loss due to fraud and false declines. But even with..

4 Best WordPress E-Commerce Plugins for Your Online Store

4 Best WordPress E-Commerce Plugins for Your Online Store

The idea of transforming your WordPress website into an e-commerce store can be more than a little intimidating. But today, WordPress plugins from the top e-commerce platforms..

[Infographic] Top Causes of Shopping Cart Abandonment

[Infographic] Top Causes of Shopping Cart Abandonment

With online consumers placing more than $9 trillion of merchandise in their shopping carts in 2017 alone, it’s clear there’s big money at stake in e-commerce retail.What you..

What Does an E-Commerce Fraud Prevention Solution Cost?

What Does an E-Commerce Fraud Prevention Solution Cost?

There are several factors that contribute to the cost of e-commerce fraud prevention solutions, which can make it difficult for e-commerce teams to know how much they can or..

How Stitch Fix Has Mastered the Art of Small Data

How Stitch Fix Has Mastered the Art of Small Data

When it comes to clothes shopping, finding the perfect-fitting pair of jeans or a figure-flattering dress can be nearly impossible for many people, especially when shopping..

Can Strong Customer Authentication (SCA) Hurt Your Online Store?

Can Strong Customer Authentication (SCA) Hurt Your Online Store?

With an eye toward improving the security of online sales, the European Union is implementing new rules for Strong Customer Authentication (SCA) on Dec. 31, 2020.

From Singles’ Day to El Buen Fin: Online Shopping Holidays Around the World

From Singles’ Day to El Buen Fin: Online Shopping Holidays Around the World

Holiday shopping is big business in the United States, and the 2019 season was no different. Even with six fewer shopping days between Thanksgiving and Christmas, U.S...

The Three Types of E-Commerce Fraud

The Three Types of E-Commerce Fraud

As e-commerce continues to grow in popularity, so has fraud: Merchants overall saw 35% growth in e-commerce fraud over the last year — 43% for mid to large e-commerce..

e-Commerce SEO Trends Merchants Need to Know in 2020

e-Commerce SEO Trends Merchants Need to Know in 2020

Did you know Google makes more than 3,200 algorithm changes per year? No wonder it’s so hard to keep up with SEO when you’re running an online business.

5 Tips to Attract High-Fashion Buyers to Your Online Store

5 Tips to Attract High-Fashion Buyers to Your Online Store

When it comes to luxury fashion, customers can be particular. And high-fashion buyers? Even more so. Loyal to their trusted brands, fashion buyers know what they like and are..

Should You Require Two-Factor Authentication for Your Online Store?

Should You Require Two-Factor Authentication for Your Online Store?

As more and more consumers are placing online orders, merchants are having to step up their e-commerce game, making sure the browsing and checkout process is seamless for..

Where to Start if You Aren’t Measuring E-Commerce Fraud KPIs

Where to Start if You Aren’t Measuring E-Commerce Fraud KPIs

Numbers don’t lie, right? So when it comes to the health of your business, you’ve just got to know your numbers. After all, you can’t approve more orders and get more sales if..

How to Improve Your Instagram Shopping Experience

How to Improve Your Instagram Shopping Experience

A few weeks ago, we introduced eight tips to help businesses start selling on Instagram. From fine-tuning product photos to using hashtags, these simple strategies will help..

Dynamic CVV Verification: Helpful Tool or Too Much Trouble?

Dynamic CVV Verification: Helpful Tool or Too Much Trouble?

Credit card technology has come a long way from the olden days when the merchant would slide a customer’s card through an imprint machine and then hand the customer a carbon..

Address Verification System FAQs

Address Verification System FAQs

When it comes to Address Verification Systems (AVS), you likely have questions. After all, AVS are supposed to be a way that your e-commerce website can make sure that..

Warning: High-Risk Merchant Accounts Are Being Shut Down

Warning: High-Risk Merchant Accounts Are Being Shut Down

For an e-commerce merchant, the ability to process credit card, debit card and ACH transactions is absolutely critical. But if you’re considered a high-risk merchant account,..

How ClearSale Fraud Analysts Make Their Decisions

How ClearSale Fraud Analysts Make Their Decisions

At ClearSale, we get that as an online merchant, your goal isn’t first and foremost to stop fraud.

E-Commerce Fraud Prevention Consulting Options for Large Businesses

E-Commerce Fraud Prevention Consulting Options for Large Businesses

Most e-commerce fraud prevention vendors talk about their comprehensive outsourced solutions. However, what about businesses that are already running an in-house fraud program?..

The Best e-Commerce Platforms for Small and Medium Businesses

The Best e-Commerce Platforms for Small and Medium Businesses

If your business isn’t online, you’re missing a big part of the shopping action: In 2019, an estimated 2-3 million e-commerce companies sold products and services online, with..

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