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Sarah Elizabeth

Sarah is a Senior Director of Marketing at Clearsale and has been with the company since 2012. During that time, she has developed deep knowledge about fraud prevention. She brings extensive expertise in planning, marketing, go-to-market strategy and sales experience, thanks to a background that spans financial planning, controlling and analysis. She previously spent 5 years with Procter & Gamble, and she holds a master degree in Business from Kellogg School of Marketing at Northwestern University, and bachelor and master degrees in Finance with great distinction from Insper, a leading university in Brazil.

Ecommerce Growth is Slowing. It’s Time to Review Your Online Marketing Strategies and CX
Dec 6, 2021

By Sarah Elizabeth

Ecommerce Growth is Slowing. It’s Time to Review Your Online Marketing Strategies and CX

Ecommerce saw record-breaking gains in 2020. In 2020, according to ClearSale’s State of Consumer Attitudes, CX & Fraud Survey, 78% of consumers in the U.S., Canada, Mexico,..
ClearSale in the Media, False Declines/CX, Ecommerce Strategies
Recurring Payments May Make You Susceptible to Ecommerce Fraud
Oct 7, 2021

By Sarah Elizabeth

Recurring Payments May Make You Susceptible to Ecommerce Fraud

So, you think you’re exempt from needing ecommerce fraud protection because your business is based on recurring payments?

If only that were true.

It’s easy to be lulled into..
Chargebacks, Fraud Management, Ecommerce Strategies
Does Your B2B Marketing for SaaS Center the Customer Experience?
Sep 21, 2021

By Sarah Elizabeth

Does Your B2B Marketing for SaaS Center the Customer Experience?

Despite the advances in customer data unification, personalization and seamless digital engagement that some vendors have made since the start of the pandemic, there’s still a..
ClearSale in the Media, Ecommerce Strategies
ClearSale SVP Weighs in on Boston Gift Card Fraud Case
Sep 9, 2021

By Sarah Elizabeth

ClearSale SVP Weighs in on Boston Gift Card Fraud Case

Earlier this month, NBC10 Boston covered a story about a local woman who was the victim of gift card fraud.

Ashley Pirez of Worcester, Massachusetts, bought an Apple computer..

Fraud Management, ClearSale in the Media
How Your Ecommerce Site Search Impacts CX, UX and Fraud Prevention
Jul 9, 2021

By Sarah Elizabeth

How Your Ecommerce Site Search Impacts CX, UX and Fraud Prevention

The humble search bar.

It’s hard to believe that that one field on your website could make such an impact, but your ecommerce site search (and filter) holds a lot of power.

..
Fraud Management, Ecommerce Strategies
Global Markets Watch: 11 Post-Pandemic Ecommerce Markets to Track
Jul 8, 2021

By Sarah Elizabeth

Global Markets Watch: 11 Post-Pandemic Ecommerce Markets to Track

In previous years’ iterations of this post, we’ve pointed to data showing an evenly-paced growth trajectory.

But things have changed. Global markets are no longer focused on..
Country Profiles, Industry Profiles, Ecommerce Strategies

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Germany: Ecommerce Fraud Risk
Jul 3, 2021

By Sarah Elizabeth

Germany: Ecommerce Fraud Risk

Ecommerce in Germany is maturing quickly—and catching up to some of the other more developed ecommerce markets in Europe. This is partly driven by the fact that Germans, in..
Fraud Management, Country Profiles, False Declines/CX, Ecommerce Strategies
How Merchants Can Reduce Chargeback Risks for Virtual Items
Jun 30, 2021

By Sarah Elizabeth

How Merchants Can Reduce Chargeback Risks for Virtual Items

Would you pay hundreds, even thousands of dollars for something you can't hold in your hands? 

Many people do. Digital or virtual items like entry passes, custom graphics,..
Chargebacks, ecommerce
CX strategies that will win you cross-border business
Jun 21, 2021

By Sarah Elizabeth

CX strategies that will win you cross-border business

When selling across borders, reassure shoppers their data is safe, offer payment, shipping and return options they want and don’t mistake customers for criminals.

Cross-border..
ClearSale in the Media, Ecommerce Strategies
[Industry Focus] Fraud Risk Profile for Electronics Retailers
Jun 16, 2021

By Sarah Elizabeth

[Industry Focus] Fraud Risk Profile for Electronics Retailers

You can generally count on the latest and greatest electronics to come with a significant price tag, whether it’s the new iPhone or a hoverboard. And yet, despite the cost,..
Fraud Prevention, Industry Profiles
How Social Media Hacks Compromise Your Fraud Protection Efforts
May 6, 2021

By Sarah Elizabeth

How Social Media Hacks Compromise Your Fraud Protection Efforts

In January 2021, a cybercrime intelligence CTO discovered a database of leaked Facebook data that had been hacked two years prior. The database contains more than 533 million..

Fraud Management, Ecommerce Strategies
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Cross-Border Ecommerce 2021 Report With Digital Commerce 360
May 5, 2021

By Sarah Elizabeth

Cross-Border Ecommerce 2021 Report With Digital Commerce 360

Cross-border ecommerce saw tremendous growth in 2020 and is poised to continue on that trajectory. In fact, online retail sales across the globe increased 24.1% in 2020,..
Country Profiles, ClearSale in the Media, Industry Profiles
Ecommerce Industry Guide: Grocery
Apr 5, 2021

By Sarah Elizabeth

Ecommerce Industry Guide: Grocery

 

For a long time, grocery shopping hadn’t evolved much.

Online grocery ordering came on the scene in the early 2000s but was still mostly the province of early adopters. In a..
E-Commerce Strategies, Industry Profiles
Social Commerce and Voice Commerce: Should You Take the Leap?
Mar 30, 2021

By Sarah Elizabeth

Social Commerce and Voice Commerce: Should You Take the Leap?

Mobile shopping has grown quickly from a “digital natives only” trend to an “even your parents are doing it” norm.

In fact, a report by OpenX revealed that 81% of millennials..

E-Commerce Strategies
What Merchants Should Know For Successful Chargeback Reversals
Mar 12, 2021

By Sarah Elizabeth

What Merchants Should Know For Successful Chargeback Reversals

Merchants can do everything right in their ecommerce business and still run face first into one of the biggest drains on their bottom line and reputation: chargebacks.

In..
Chargebacks, Fraud Management, False Declines/CX
Merchant Fraud Journal’s 2021 Trends Report
Feb 24, 2021

By Sarah Elizabeth

Merchant Fraud Journal’s 2021 Trends Report

How can merchants anticipate, prevent, and address new fraud tactics in the coming year?
Fraud Management, ClearSale in the Media, General Business Strategies, Ecommerce Strategies
Ecommerce Fraud Risk: Spain
Jan 11, 2021

By Sarah Elizabeth

Ecommerce Fraud Risk: Spain

Compared to the rest of Europe, China, and the U.S., Spain’s ecommerce market is fairly immature. Spanish consumers currently do most of their online purchasing from other..
Country Profiles
Industry Trends 2020 and Beyond: Home Goods Ecommerce
Dec 21, 2020

By Sarah Elizabeth

Industry Trends 2020 and Beyond: Home Goods Ecommerce

Most of us are home a little – or a lot – more nowadays. As a result, home goods merchants have found themselves in the midst of a major industry shift, with more and more..
Fraud Management, Industry Profiles
Industry Trends 2020 (and Beyond): Cannabis and CBD Ecommerce
Dec 15, 2020

By Sarah Elizabeth

Industry Trends 2020 (and Beyond): Cannabis and CBD Ecommerce

As more U.S. states legalize marijuana, cannabis and CBD retailers are taking advantage of expanded opportunities to reach new customers, including the creation of online..
Fraud Management, Industry Profiles
5 Ways to Protect Your Business from PayPal Chargeback Fraud
Dec 11, 2020

By Sarah Elizabeth

5 Ways to Protect Your Business from PayPal Chargeback Fraud

With the increase in chargeback and friendly fraud, merchants are finding themselves at risk when they accept legitimate online payments. Often, PayPal is the payment method of..

Chargebacks, Payments, Fraud Management, Ecommerce Strategies
Platform Profile: WooCommerce
Dec 8, 2020

By Sarah Elizabeth

Platform Profile: WooCommerce

Selecting the right ecommerce platform for your business is a delicate balance between cost, functionality, scalability, and ensuring an over-the-top customer experience. There..
Ecommerce Strategies, Ecommerce Platforms
Industry Trends 2020 and Beyond: Fitness and Sporting Equipment
Dec 7, 2020

By Sarah Elizabeth

Industry Trends 2020 and Beyond: Fitness and Sporting Equipment

The COVID-19 pandemic has given sporting goods and fitness ecommerce a significant boost. With more people working from home than ever before and potentially staying in some..
Fraud Managed, Industry Profiles
Country Profile: The Guide to Ecommerce in the United Kingdom
Dec 1, 2020

By Sarah Elizabeth

Country Profile: The Guide to Ecommerce in the United Kingdom

American ecommerce retailers may find themselves on familiar ground in the U.K. The two countries share a language and many cultural similarities.

But while the language of..
Country Profiles
4 Valentine’s Day Marketing Tips to Charm Ecommerce Shoppers
Nov 24, 2020

By Sarah Elizabeth

4 Valentine’s Day Marketing Tips to Charm Ecommerce Shoppers

Just when the stretch between New Year’s Day and President’s Weekend seems like it will never end, Valentine’s Day comes along to perk up the mood, give people something to..
Ecommerce Strategies
Firearm Market Trends to Have in Your Sights
Nov 13, 2020

By Sarah Elizabeth

Firearm Market Trends to Have in Your Sights

For retailers of all kinds, 2020 has been either a boom or a bust year. Stay-at-home orders kept brick-and-mortar shop owners out of their establishments and slowed foot..
Fraud Management, Industry Profiles
Ecommerce Trends in the Cosmetics Market
Nov 12, 2020

By Sarah Elizabeth

Ecommerce Trends in the Cosmetics Market

Mirror, mirror on the wall, what’s the biggest cosmetics market trend of them all? Turns out, it’s ecommerce.

Even prior to the pandemic, health, personal care and beauty..
E-Commerce Strategies, Industry Profiles
Shopify: A Fast and Easy Ecommerce Platform
Nov 11, 2020

By Sarah Elizabeth

Shopify: A Fast and Easy Ecommerce Platform

You can’t take a step in the ecommerce platform market without hearing about the meteoric rise of Shopify, the upstart, merchant-first software that is on a mission to..
E-Commerce Strategies, Ecommerce Platforms
Platform Profile: BigCommerce
Oct 27, 2020

By Sarah Elizabeth

Platform Profile: BigCommerce

Whether your company is opening the door to ecommerce or has been crushing the ecommerce game for years, one question remains: Are you using the right platform? As your..
E-Commerce Strategies, General Business Strategies
Top 10 Halloween Ecommerce Stores to Watch
Oct 20, 2020

By Sarah Elizabeth

Top 10 Halloween Ecommerce Stores to Watch

While many Halloween shoppers turn to Walmart, Target and Amazon for their costumes and home decor, they’re missing out on the hundreds of other merchants offering unique,..
Fraud Risk Profile for Nutraceutical and Drug Retailers
Oct 14, 2020

By Sarah Elizabeth

Fraud Risk Profile for Nutraceutical and Drug Retailers

As people become more conscious of what they’re putting into their bodies, there’s been an increased demand for high-quality supplements and healthful food and beverages. The..
Chargebacks, Fraud Management, Industry Profiles
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