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Sarah Elizabeth

Sarah is a Senior Director of Marketing at Clearsale and has been with the company since 2012. During that time, she has developed deep knowledge about fraud prevention. She brings extensive expertise in planning, marketing, go-to-market strategy and sales experience, thanks to a background that spans financial planning, controlling and analysis. She previously spent 5 years with Procter & Gamble, and she holds a master degree in Business from Kellogg School of Marketing at Northwestern University, and bachelor and master degrees in Finance with great distinction from Insper, a leading university in Brazil.

Merchant Fraud Journal’s 2021 Trends Report
Feb 24, 2021

By Sarah Elizabeth

Merchant Fraud Journal’s 2021 Trends Report

How can merchants anticipate, prevent, and address new fraud tactics in the coming year?
Fraud Management, E-Commerce Strategies, ClearSale in the Media, General Business Strategies
Ecommerce Fraud Risk: Spain
Jan 11, 2021

By Sarah Elizabeth

Ecommerce Fraud Risk: Spain

Compared to the rest of Europe, China, and the U.S., Spain’s ecommerce market is fairly immature. Spanish consumers currently do most of their online purchasing from other..
Country Profiles
Industry Trends 2020 and Beyond: Home Goods Ecommerce
Dec 21, 2020

By Sarah Elizabeth

Industry Trends 2020 and Beyond: Home Goods Ecommerce

Most of us are home a little – or a lot – more nowadays. As a result, home goods merchants have found themselves in the midst of a major industry shift, with more and more..
Fraud Management, Industry Profiles
Industry Trends 2020 (and Beyond): Cannabis and CBD Ecommerce
Dec 15, 2020

By Sarah Elizabeth

Industry Trends 2020 (and Beyond): Cannabis and CBD Ecommerce

As more U.S. states legalize marijuana, cannabis and CBD retailers are taking advantage of expanded opportunities to reach new customers, including the creation of online..
Fraud Management, Industry Profiles
5 Ways to Protect Your Business from PayPal Chargeback Fraud
Dec 11, 2020

By Sarah Elizabeth

5 Ways to Protect Your Business from PayPal Chargeback Fraud

With the increase in chargeback and friendly fraud, merchants are finding themselves at risk when they accept legitimate online payments. Often, PayPal is the payment method of..

Chargebacks, Payments, Fraud Management, E-Commerce Strategies
Platform Profile: WooCommerce
Dec 8, 2020

By Sarah Elizabeth

Platform Profile: WooCommerce

Selecting the right ecommerce platform for your business is a delicate balance between cost, functionality, scalability, and ensuring an over-the-top customer experience. There..
E-Commerce Strategies

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Industry Trends 2020 and Beyond: Fitness and Sporting Equipment
Dec 7, 2020

By Sarah Elizabeth

Industry Trends 2020 and Beyond: Fitness and Sporting Equipment

The COVID-19 pandemic has given sporting goods and fitness ecommerce a significant boost. With more people working from home than ever before and potentially staying in some..
Fraud Managed, Industry Profiles
Country Profile: The Guide to Ecommerce in the United Kingdom
Dec 1, 2020

By Sarah Elizabeth

Country Profile: The Guide to Ecommerce in the United Kingdom

American ecommerce retailers may find themselves on familiar ground in the U.K. The two countries share a language and many cultural similarities.

But while the language of..
Country Profiles
4 Valentine’s Day Marketing Tips to Charm Ecommerce Shoppers
Nov 24, 2020

By Sarah Elizabeth

4 Valentine’s Day Marketing Tips to Charm Ecommerce Shoppers

Just when the stretch between New Year’s Day and President’s Weekend seems like it will never end, Valentine’s Day comes along to perk up the mood, give people something to..
E-Commerce Strategies
Firearm Market Trends to Have in Your Sights
Nov 13, 2020

By Sarah Elizabeth

Firearm Market Trends to Have in Your Sights

For retailers of all kinds, 2020 has been either a boom or a bust year. Stay-at-home orders kept brick-and-mortar shop owners out of their establishments and slowed foot..
Fraud Management, Industry Profiles
Ecommerce Trends in the Cosmetics Market
Nov 12, 2020

By Sarah Elizabeth

Ecommerce Trends in the Cosmetics Market

Mirror, mirror on the wall, what’s the biggest cosmetics market trend of them all? Turns out, it’s ecommerce.

Even prior to the pandemic, health, personal care and beauty..
E-Commerce Strategies, Industry Profiles
Knowledge-Base
Shopify: A Fast and Easy Ecommerce Platform
Nov 11, 2020

By Sarah Elizabeth

Shopify: A Fast and Easy Ecommerce Platform

You can’t take a step in the ecommerce platform market without hearing about the meteoric rise of Shopify, the upstart, merchant-first software that is on a mission to..
E-Commerce Strategies
Platform Profile: BigCommerce
Oct 27, 2020

By Sarah Elizabeth

Platform Profile: BigCommerce

Whether your company is opening the door to ecommerce or has been crushing the ecommerce game for years, one question remains: Are you using the right platform? As your..
E-Commerce Strategies, General Business Strategies
Top 10 Halloween Ecommerce Stores to Watch
Oct 20, 2020

By Sarah Elizabeth

Top 10 Halloween Ecommerce Stores to Watch

While many Halloween shoppers turn to Walmart, Target and Amazon for their costumes and home decor, they’re missing out on the hundreds of other merchants offering unique,..
Fraud Risk Profile for Nutraceutical and Drug Retailers
Oct 14, 2020

By Sarah Elizabeth

Fraud Risk Profile for Nutraceutical and Drug Retailers

As people become more conscious of what they’re putting into their bodies, there’s been an increased demand for high-quality supplements and healthful food and beverages. The..
Chargebacks, Fraud Management, Industry Profiles
3 Ways Tech Can Benefit Remote Teams
Oct 14, 2020

By Sarah Elizabeth

3 Ways Tech Can Benefit Remote Teams

Ecommerce businesses are used to an ever-evolving digital connection between them and their customers. But 2020’s COVID-19 pandemic has resulted in that digital connection..
Fraud Management, E-Commerce Strategies, General Business Strategies
Jewelry E-Commerce Statistics and Insights
Oct 2, 2020

By Sarah Elizabeth

Jewelry E-Commerce Statistics and Insights

Whether worn for cultural reasons or pure ornamentation, jewelry is often anything but practical. And that’s precisely why it’s such a pleasurable purchase. Jewelry is the..
Industry Profiles, False Declines/CX
“I Don’t Need Fraud Protection — My Business Isn’t at Risk!”
Oct 1, 2020

By Sarah Elizabeth

“I Don’t Need Fraud Protection — My Business Isn’t at Risk!”

As an e-commerce merchant, you know the risk of fraud, false declines and chargebacks. But maybe you think it won’t happen to you because you’re a relatively new — or small —..
Fraud Management
Are Virtual Events the Future of Retail Experiential Marketing?
Sep 25, 2020

By Sarah Elizabeth

Are Virtual Events the Future of Retail Experiential Marketing?

Over the years, retail brands—including those in e-commerce—have turned to immersive experiences as a way to engage customers, build a community, and strengthen their brand..
E-Commerce Strategies
Employee Spotlight: Faye McEachern
Sep 1, 2020

By Sarah Elizabeth

Employee Spotlight: Faye McEachern

Being part of the ClearSale team means being part of a family — and one that’s committed to helping its customers fight fraud. We sat down with Faye McEachern, ClearSale’s..
Employee Spotlight
Employee Spotlight: David Fletcher
Aug 27, 2020

By Sarah Elizabeth

Employee Spotlight: David Fletcher

While David Fletcher, Senior Vice President of Sales, may have turned down the offer to work at ClearSale twice, the third time was definitely the charm — and he’s never looked..
Employee Spotlight
4 Enterprise Retailers to Watch in 2020
Aug 26, 2020

By Sarah Elizabeth

4 Enterprise Retailers to Watch in 2020

In today’s uncertain market, e-commerce retailers are looking for new ways to confidently grow their business. Exploring new sales channels, implementing new delivery methods,..
Industry Profiles
ClearSale Employee Spotlight: Eric Negler
Aug 24, 2020

By Sarah Elizabeth

ClearSale Employee Spotlight: Eric Negler

Not many ClearSale employees can say they’ve gone from being in Sports Illustrated to being a vice president of strategic accounts. But then again, Eric Negler is an employee..

Employee Spotlight
Country Profile: The Guide to E-Commerce in Canada
Aug 17, 2020

By Sarah Elizabeth

Country Profile: The Guide to E-Commerce in Canada

Canada is the logical next step for a U.S.-based e-commerce business looking to expand internationally, or for any e-commerce merchant interested in growing its footprint in..
Country Profiles
Customer Behavior Profile: Male Luxury Goods
Aug 10, 2020

By Sarah Elizabeth

Customer Behavior Profile: Male Luxury Goods

Historically, luxury brands have catered to women as their primary customers, but times are changing. Recent studies show that men spent $39 billion on luxury items in 2018,..

Industry Profiles
Online Ordering Trends: Grocery Industry
Aug 3, 2020

By Sarah Elizabeth

Online Ordering Trends: Grocery Industry

Over the years, grocery shopping hadn’t evolved much. Sure, self-checkout lanes emerged as a new convenience, but the actual shopping experience was virtually the same.
Industry Profiles
Industry Trends 2020: Consumer Electronics
Jul 17, 2020

By Sarah Elizabeth

Industry Trends 2020: Consumer Electronics

When it comes to rapid change, few industries match consumer electronics. Stalwarts like Sony, Apple, and LG have seen, ridden, and in some cases driven the multiple waves of..
Industry Profiles
ClearSale Employee Spotlight: Elma Ocampo
Jun 30, 2020

By Sarah Elizabeth

ClearSale Employee Spotlight: Elma Ocampo

The path to working in the fraud prevention industry isn’t always a straight one, and the journey of Elma Ocampo, ClearSale’s Marketing Manager for LatAm, is no different. We..

Employee Spotlight
Headless Commerce: What, Why and How
Jun 17, 2020

By Sarah Elizabeth

Headless Commerce: What, Why and How

As technology and e-commerce solutions improve, we’ve seen digital platforms evolve from on-premises platforms to software-as-a-service. Now, while these two models aren’t ..
E-Commerce Strategies, General Business Strategies
Video Game Industry Statistics & Insights in 2020
Jun 12, 2020

By Sarah Elizabeth

Video Game Industry Statistics & Insights in 2020

Video games have come a long way since people were playing Pong on their Atari consoles. But one thing is clear: The video game industry has captured the attention of people..
Industry Profiles
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