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Rishi specializes in radically improving product page conversion rates. He does this by supercharging your product story with copywriting to optimize conversion rates. The most valuable thing he owns is a reprint of an 1897 Sears catalog. These copywriters were the best. Rishi’s company, Frictionless Commerce works with product inventors and companies like HandicappedPets.com, Oransi.com, and BakingSteel.com.