Author posts: David Fletcher

Since the start of the pandemic, retailers have worked fast to create or improve their online...

It’s been called QVC for Gen Z, but livestreaming on social media has a reach and revenue potential...

Personalized customer experiences aren’t just for marketers anymore. As B2C and B2B customers keep...

The increase in inexperienced and anxious ecommerce shoppers during the pandemic created a perfect...

B2B sales have undergone a major transformation since early 2020, following the B2C pivot to more...

Customer experience (CX) was a key to customer retention before the pandemic, and now it’s even...

Flash sales can help retailers boost revenue, attract new customers and enhance loyalty with...

Out-of-stock products, delayed shipments, endless questions for customer service. Reporters and...

Direct-to-consumer (D-to-C) was one of the hottest new trends in e-commerce last year, for both...

Every year, scammers trick Americans into handing over millions of dollars in gift card payments....

The pandemic caused people to stay at home much more than they had ever anticipated.

But once home,...

With the fifth-largest economy in Europe, Russia is one of the fastest-growing online shopping...