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Foto autor David Fletcher

David Fletcher

David Fletcher is the Senior Vice President for ClearSale. David is a graduate of The George Washington University. After graduation, David stayed in the DC area as a sales professional before starting his own systems integration firm. After having his firm acquired, David moved on to become the President of a marketing agency providing HubSpot Consulting and inbound sales strategies to B2B clients, prior to taking on his role at ClearSale. David has a unique perspective on sales and marketing in which David doesn’t approach issues as a “sales problem” or a “marketing problem”, but as a “revenue problem”. David also works with the HubSpot product development teams in an effort to create a better user experience for HubSpot customers. Additionally, since David holds multiple HubSpot certifications, he also provides HubSpot consulting and training services for his clients as well.. David enjoys reading, golfing, fishing and the outdoors. He lives in the Annapolis, MD area with his wife and their 5 sons.

How E-Commerce, M-Commerce and S-Commerce Are Setting New Customer Experience Standards

How E-Commerce, M-Commerce and S-Commerce Are Setting New Customer Experience Standards

After 2020’s big shift to e-commerce and a year’s worth of rising expectations for customer experience (CX), what’s the state of CX in digital commerce now? It’s a question..

The Difference Between CX and DX and Why They Matter in Ecommerce

The Difference Between CX and DX and Why They Matter in Ecommerce

This post was written by David Fletcher, a senior vice-president at ClearSale.

We talk a lot about CX (customer experience) and DX (digital transformation) in ecommerce,..

Advance Strategies to Eliminate Ecommerce Chargebacks

Advance Strategies to Eliminate Ecommerce Chargebacks

What can we expect e-commerce to look like throughout 2021? There's still a lot of uncertainty in the economy, but some strong trends emerged last year that merchants can build..

Ecommerce Fraud Risk: France

Ecommerce Fraud Risk: France

France’s ecommerce market is one of the largest in Europe, with tech savvy consumers and plenty of room for expansion in the mobile shopping space. Consumer buying behavior in..

Expert Tips for a Great Ecommerce Customer Experience

Expert Tips for a Great Ecommerce Customer Experience

Unify Customer Data for Better Marketing, CX and Fraud Prevention

Unify Customer Data for Better Marketing, CX and Fraud Prevention

Learn how unified data gives you a single view of your customers for your marketing and fraud control teams.

Is your e-commerce store getting the most value from the data..

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What Can Your Brand Do With Social Video Marketing Now?

What Can Your Brand Do With Social Video Marketing Now?

Both B2C and B2B brands can drive engagement and conversions from social video marketing. Here's how.

How can businesses use social video now? For both B2C and B2B brands,..

David Fletcher of ClearSale: Five Things You Need To Know To Successfully Manage a Remote Team

David Fletcher of ClearSale: Five Things You Need To Know To Successfully Manage a Remote Team

As a part of our series about the five things you need to successfully manage a remote team, I had the pleasure of interviewing David Fletcher.

Does Your Store's Customer Experience Live Up to Your Marketing Promises?

Does Your Store's Customer Experience Live Up to Your Marketing Promises?

As consumers, we want to be recognized and catered to, and we can always use more convenience and positive experiences – especially during a time when there's more uncertainty..

Why Enterprise Businesses Should Treat Fraud Protection as a Revenue Center

Why Enterprise Businesses Should Treat Fraud Protection as a Revenue Center

“What’s the ROI on this?”

This question gets asked every day in boardrooms across the world. And rightly so: Smart expenditures are those that eventually pay for themselves,..

Why Low Marginal Costs Don’t Eliminate the Risk from Chargebacks

Why Low Marginal Costs Don’t Eliminate the Risk from Chargebacks

A common claim among ecommerce merchants is that their high chargeback rates are offset by low marginal costs. They trick themselves into believing their bottom line will..

Knowledge-Base
Free Fraud Prevention Tools in Ecommerce Platforms May Be Costing You

Free Fraud Prevention Tools in Ecommerce Platforms May Be Costing You

Fraud prevention may not be your first thought when evaluating an ecommerce platform, but many merchants find that the fraud prevention offered by their platform can make—or..

What Shoppers Really Want This Holiday Season Is a Break from Stress

What Shoppers Really Want This Holiday Season Is a Break from Stress

David Fletcher, SVP of Sales, ClearSale

Consider making these data-driven ecommerce upgrades now to future-proof your business

Consider making these data-driven ecommerce upgrades now to future-proof your business

Digital ecommerce channels have been maturing slowly for a couple of decades, but this year’s events have finally and firmly moved them to the forefront of retailers’ business..

Shopping Habits by Gender: What’s Changed in 2020

Shopping Habits by Gender: What’s Changed in 2020

Do men hate shopping online? Are women more worried about fraud?

How Management Should Contribute to Fraud Protection

How Management Should Contribute to Fraud Protection

As companies grow, management often delegates business-critical tasks—marketing, technology, fraud prevention—to different departments. While it might seem to be an efficient..

Ecommerce Has Seen Holiday-Level Demand Most of The Year. What Will the Holidays Look Like for Merchants?

Ecommerce Has Seen Holiday-Level Demand Most of The Year. What Will the Holidays Look Like for Merchants?

According to Adobe Digital Economy Index report for May 2020, ecommerce spending in May overshadowed the entire 2019 holiday season. Due to pandemic restrictions and health..

What does effective B2C marketing look like now? Messaging is only part of the story.

What does effective B2C marketing look like now? Messaging is only part of the story.

As more consumers shop online, many companies are pivoting their marketing strategies to focus on digital channels. But smart marketing now requires more than simply..

What does a great customer experience look like now?

What does a great customer experience look like now?

Before 2020, customer experience (CX) was the way to differentiate your online store from a crowded field of competitors. Now the challenge is not just to stand out, but to..

The Impact of COVID-19 on the E-Commerce Industry

The Impact of COVID-19 on the E-Commerce Industry

As uncertainty abounds during the COVID-19 pandemic, e-commerce merchants worldwide are understandably concerned about how this will affect their business and what they should..

Country Profile: The Guide to Ecommerce in Australia

Country Profile: The Guide to Ecommerce in Australia

The Australian ecommerce market has been in a growth period for awhile now. But in 2021, it's been explosive. In January alone, national online purchases grew 44% year over..

Is Your Fraud Protection Like Taking an Uber or Renting a Car?

Is Your Fraud Protection Like Taking an Uber or Renting a Car?

When you go on vacation, which is more appealing to you: renting a car or using a ride-sharing app like Uber to get everywhere? With the former, you’re in full control of where..

Understanding the True Cost of False Declines

Understanding the True Cost of False Declines

False declines — sometimes called “false positives” — happen when a legitimate order is declined because it appears to be fraudulent. And unfortunately for customers, they’re..

Does Your Online Store Need a Fraud Managed Services Solution?

Does Your Online Store Need a Fraud Managed Services Solution?

Much has changed in just the past 10 years. Technologies that seemed fanciful or downright impossible in 2009 are now commonplace. Whole new ways of communicating, working, and..

8 Tips to Start Selling on Instagram

8 Tips to Start Selling on Instagram

You’ve seen the number of businesses flocking to Instagram to reach the more than 1 billion people using the platform monthly — and you’re intrigued by the results. So you sign..

[Trend Alert] Gen Z Shoppers Want Alternate Payment Methods

[Trend Alert] Gen Z Shoppers Want Alternate Payment Methods

If your online store targets Generation Z – today’s young consumers, born between 1995 and 2015 – you need to be catering to a tech-savvy, digital native audience.

Most Creative Online Retailers of 2019

Most Creative Online Retailers of 2019

Brick-and-mortar retailers have it easy when it comes to displaying their creativity. Eye-catching window designs. Perfectly dressed mannequins wearing coordinated outfits...

Why Partner with ClearSale for Fraud Prevention?

Why Partner with ClearSale for Fraud Prevention?

Preventing fraud is about more than protecting revenue and your business – it’s also about protecting valuable customer relationships. It’s no surprise, then, that some of the..

4 Ways to Give Your Online Clothing Store a Local Feel

4 Ways to Give Your Online Clothing Store a Local Feel

Trying to find the perfect-fit pair of jeans is already difficult enough for most shoppers in a brick-and-mortar store, so finding that unicorn online may seem virtually..

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