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David Fletcher

David Fletcher is the Senior Vice President for ClearSale. David is a graduate of The George Washington University. After graduation, David stayed in the DC area as a sales professional before starting his own systems integration firm. After having his firm acquired, David moved on to become the President of a marketing agency providing HubSpot Consulting and inbound sales strategies to B2B clients, prior to taking on his role at ClearSale. David has a unique perspective on sales and marketing in which David doesn’t approach issues as a “sales problem” or a “marketing problem”, but as a “revenue problem”. David also works with the HubSpot product development teams in an effort to create a better user experience for HubSpot customers. Additionally, since David holds multiple HubSpot certifications, he also provides HubSpot consulting and training services for his clients as well.. David enjoys reading, golfing, fishing and the outdoors. He lives in the Annapolis, MD area with his wife and their 5 sons.

Livestream Shopping is Here to Stay. Is Your Brand Ready for Its Debut?
Jun 23, 2022

By David Fletcher

Livestream Shopping is Here to Stay. Is Your Brand Ready for Its Debut?

It’s been called QVC for Gen Z, but livestreaming on social media has a reach and revenue potential that cable television shopping could only dream of. Livestreaming commerce..

Fraud Management, ClearSale in the Media, False Declines/CX, Ecommerce Strategies
Experiential Sales: The Strategy of the Future That’s Here Today
Jun 3, 2022

By David Fletcher

Experiential Sales: The Strategy of the Future That’s Here Today

Personalized customer experiences aren’t just for marketers anymore. As B2C and B2B customers keep raising their expectations for custom-tailored interactions with brands and..
ClearSale in the Media, Ecommerce Strategies
The Power of Fear: The Rise of Pandemic-Related Fraud
May 17, 2022

By David Fletcher

The Power of Fear: The Rise of Pandemic-Related Fraud

The increase in inexperienced and anxious ecommerce shoppers during the pandemic created a perfect environment for fraudsters. People who had never bought anything online before..
Fraud Management
The B2B Sales Metrics That Still Matter Now
Apr 5, 2022

By David Fletcher

The B2B Sales Metrics That Still Matter Now

B2B sales have undergone a major transformation since early 2020, following the B2C pivot to more digital engagement and purchases. Now, industry analysts are advocating a..
ClearSale in the Media, General Business Strategies
Great Customer Experience Starts With Knowing the Difference Between Leadership and Management
Apr 5, 2022

By David Fletcher

Great Customer Experience Starts With Knowing the Difference Between Leadership and Management

Customer experience (CX) was a key to customer retention before the pandemic, and now it’s even more critical for retailers and brands. Since the start of the pandemic, 30% of..
ClearSale in the Media, General Business Strategies, Ecommerce Strategies
Flash Sales may be exciting, but they are also risky. Here’s how to do one safely.
Mar 10, 2022

By David Fletcher

Flash Sales may be exciting, but they are also risky. Here’s how to do one safely.

Flash sales can help retailers boost revenue, attract new customers and enhance loyalty with existing customers. Consider that in the U.S., ecommerce merchants pulled in $10.8..

Fraud Management, ClearSale in the Media, False Declines/CX, Ecommerce Strategies

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In An Era of Shortages, CX Matters More Than Ever
Feb 7, 2022

By David Fletcher

In An Era of Shortages, CX Matters More Than Ever

Out-of-stock products, delayed shipments, endless questions for customer service. Reporters and pundits called late 2021’s supply chain issues the “nightmare before Christmas,”..
ClearSale in the Media, False Declines/CX
What CX Means for D-to-C Profitability
Feb 4, 2022

By David Fletcher

What CX Means for D-to-C Profitability

Direct-to-consumer (D-to-C) was one of the hottest new trends in e-commerce last year, for both consumer and B-to-B brands. In August, eMarketer/Insider Intelligence reported that 
ClearSale in the Media, Ecommerce Strategies
Gift Card Scams Are Growing, And We're All Paying The Price
Dec 8, 2021

By David Fletcher

Gift Card Scams Are Growing, And We're All Paying The Price

Every year, scammers trick Americans into handing over millions of dollars in gift card payments. Retailers aren't doing much about it.
Fraud Management, ClearSale in the Media
Ecommerce Industry Profile: Home Furnishings
Nov 30, 2021

By David Fletcher

Ecommerce Industry Profile: Home Furnishings

The pandemic caused people to stay at home much more than they had ever anticipated.

But once home, they took a good look around and decided to spruce things up a little: Home..
Fraud Management, Industry Profiles, Ecommerce Strategies
Country Profile: The Guide to Ecommerce in Russia
Nov 23, 2021

By David Fletcher

Country Profile: The Guide to Ecommerce in Russia

With the fifth-largest economy in Europe, Russia is one of the fastest-growing online shopping markets in the world. Merchants interested in Russian ecommerce have plenty of..
Chargebacks, Payments, Fraud Management, ecommerce platform, False Declines/CX, Ecommerce Strategies
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Digital wallets are now a key part of the customer experience. Here's why.
Oct 21, 2021

By David Fletcher

Digital wallets are now a key part of the customer experience. Here's why.

Payments, ClearSale in the Media, Ecommerce Strategies
Voice-of-the-Customer Data: The Key to Human-Centered CX
Oct 7, 2021

By David Fletcher

Voice-of-the-Customer Data: The Key to Human-Centered CX

B2B companies are increasingly adopting B2C-style personalization strategies as more commerce goes digital, and more business buyers expect consumer-style purchasing experiences..
ClearSale in the Media, General Business Strategies, Ecommerce Strategies
B2B virtual marketing strategies: The sales meetings, conferences and content strategies that are moving the industry forward now
Aug 10, 2021

By David Fletcher

B2B virtual marketing strategies: The sales meetings, conferences and content strategies that are moving the industry forward now

After more than a year of remote engagement, it appears that buyer behaviors and expectations have shifted dramatically and permanently in favor of digital interactions,..
ClearSale in the Media, General Business Strategies, Ecommerce Strategies
How to Manage Remote Sales Teams in 2021
Jul 30, 2021

By David Fletcher

How to Manage Remote Sales Teams in 2021

How one company used existing remote team management experience to take the rest of its sales staffers remote and set them up for long-term success
ClearSale in the Media, General Business Strategies
How E-Commerce, M-Commerce and S-Commerce Are Setting New Customer Experience Standards
May 28, 2021

By David Fletcher

How E-Commerce, M-Commerce and S-Commerce Are Setting New Customer Experience Standards

After 2020’s big shift to e-commerce and a year’s worth of rising expectations for customer experience (CX), what’s the state of CX in digital commerce now? It’s a question worth..
ClearSale in the Media, False Declines/CX, Ecommerce Strategies
The Difference Between CX and DX and Why They Matter in Ecommerce
May 19, 2021

By David Fletcher

The Difference Between CX and DX and Why They Matter in Ecommerce

This post was written by David Fletcher, a senior vice-president at ClearSale.

We talk a lot about CX (customer experience) and DX (digital transformation) in ecommerce,..

ClearSale in the Media, False Declines/CX, Ecommerce Strategies
Advance Strategies to Eliminate Ecommerce Chargebacks
Mar 24, 2021

By David Fletcher

Advance Strategies to Eliminate Ecommerce Chargebacks

What can we expect e-commerce to look like throughout 2021? There's still a lot of uncertainty in the economy, but some strong trends emerged last year that merchants can build..
Chargebacks, Fraud Management, ClearSale in the Media
Ecommerce Fraud Risk: France
Mar 9, 2021

By David Fletcher

Ecommerce Fraud Risk: France

France’s ecommerce market is one of the largest in Europe, with tech savvy consumers and plenty of room for expansion in the mobile shopping space. Consumer buying behavior in..
Country Profiles
Expert Tips for a Great Ecommerce Customer Experience
Feb 26, 2021

By David Fletcher

Expert Tips for a Great Ecommerce Customer Experience

Ecommerce Strategies
Unify Customer Data for Better Marketing, CX and Fraud Prevention
Feb 5, 2021

By David Fletcher

Unify Customer Data for Better Marketing, CX and Fraud Prevention

Learn how unified data gives you a single view of your customers for your marketing and fraud control teams.

Is your e-commerce store getting the most value from the data you..
Fraud Management, ClearSale in the Media, False Declines/CX, Ecommerce Strategies
What Can Your Brand Do With Social Video Marketing Now?
Feb 1, 2021

By David Fletcher

What Can Your Brand Do With Social Video Marketing Now?

Both B2C and B2B brands can drive engagement and conversions from social video marketing. Here's how.

How can businesses use social video now? For both B2C and B2B brands, the..
ClearSale in the Media, General Business Strategies
David Fletcher of ClearSale: Five Things You Need To Know To Successfully Manage a Remote Team
Jan 6, 2021

By David Fletcher

David Fletcher of ClearSale: Five Things You Need To Know To Successfully Manage a Remote Team

As a part of our series about the five things you need to successfully manage a remote team, I had the pleasure of interviewing David Fletcher.
ClearSale in the Media, General Business Strategies
Does Your Store's Customer Experience Live Up to Your Marketing Promises?
Jan 6, 2021

By David Fletcher

Does Your Store's Customer Experience Live Up to Your Marketing Promises?

As consumers, we want to be recognized and catered to, and we can always use more convenience and positive experiences – especially during a time when there's more uncertainty..
Customer Experience, ClearSale in the Media, Ecommerce Strategies
Why Enterprise Businesses Should Treat Fraud Protection as a Revenue Center
Dec 10, 2020

By David Fletcher

Why Enterprise Businesses Should Treat Fraud Protection as a Revenue Center

“What’s the ROI on this?”

This question gets asked every day in boardrooms across the world. And rightly so: Smart expenditures are those that eventually pay for themselves,..
Chargebacks, Fraud Management, General Business Strategies, False Declines/CX, Ecommerce Strategies
Why Low Marginal Costs Don’t Eliminate the Risk from Chargebacks
Nov 24, 2020

By David Fletcher

Why Low Marginal Costs Don’t Eliminate the Risk from Chargebacks

A common claim among ecommerce merchants is that their high chargeback rates are offset by low marginal costs. They trick themselves into believing their bottom line will..

Chargebacks, Fraud Management, False Declines/CX, Ecommerce Strategies
Free Fraud Prevention Tools in Ecommerce Platforms May Be Costing You
Nov 16, 2020

By David Fletcher

Free Fraud Prevention Tools in Ecommerce Platforms May Be Costing You

Fraud prevention may not be your first thought when evaluating an ecommerce platform, but many merchants find that the fraud prevention offered by their platform can make—or..
Payments, Fraud Management, False Declines/CX, Ecommerce Strategies
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