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Foto autor David Fletcher

David Fletcher

David Fletcher is the Senior VP of Sales for ClearSale. David is a graduate of The George Washington University. After graduation, David stayed in the DC area as a sales professional before starting his own systems integration firm. After having his firm acquired, David moved on to become the President of a marketing agency providing HubSpot Consulting and inbound sales strategies to B2B clients, prior to taking on his role at ClearSale. David has a unique perspective on sales and marketing in which David doesn’t approach issues as a “sales problem” or a “marketing problem”, but as a “revenue problem”. David also works with the HubSpot product development teams in an effort to create a better user experience for HubSpot customers. Additionally, since David holds multiple HubSpot certifications, he also provides HubSpot consulting and training services for his clients as well.. David enjoys reading, golfing, fishing and the outdoors. He lives in the Annapolis, MD area with his wife and their 5 sons.

What does effective B2C marketing look like now? Messaging is only part of the story.

What does effective B2C marketing look like now? Messaging is only part of the story.

As more consumers shop online, many companies are pivoting their marketing strategies to focus on digital channels. But smart marketing now requires more than simply..

What does a great customer experience look like now?

What does a great customer experience look like now?

Before 2020, customer experience (CX) was the way to differentiate your online store from a crowded field of competitors. Now the challenge is not just to stand out, but to..

The Impact of COVID-19 on the E-Commerce Industry

The Impact of COVID-19 on the E-Commerce Industry

As uncertainty abounds during the COVID-19 pandemic, e-commerce merchants worldwide are understandably concerned about how this will affect their business and what they should..

Country Profile: The Guide to E-Commerce in Australia

Country Profile: The Guide to E-Commerce in Australia

This guide covers everything you need to know to get started with e-commerce in Australia.

Is Your Fraud Protection Like Taking an Uber or Renting a Car?

Is Your Fraud Protection Like Taking an Uber or Renting a Car?

When you go on vacation, which is more appealing to you: renting a car or using a ride-sharing app like Uber to get everywhere? With the former, you’re in full control of where..

Understanding the True Cost of False Declines

Understanding the True Cost of False Declines

False declines — sometimes called “false positives” — happen when a legitimate order is declined because it appears to be fraudulent. And unfortunately for customers, they’re..

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Does Your Online Store Need a Fraud Managed Services Solution?

Does Your Online Store Need a Fraud Managed Services Solution?

Much has changed in just the past 10 years. Technologies that seemed fanciful or downright impossible in 2009 are now commonplace. Whole new ways of communicating, working, and..

8 Tips to Start Selling on Instagram

8 Tips to Start Selling on Instagram

You’ve seen the number of businesses flocking to Instagram to reach the more than 1 billion people using the platform monthly — and you’re intrigued by the results. So you sign..

[Trend Alert] Gen Z Shoppers Want Alternate Payment Methods

[Trend Alert] Gen Z Shoppers Want Alternate Payment Methods

If your online store targets Generation Z – today’s young consumers, born between 1995 and 2015 – you need to be catering to a tech-savvy, digital native audience.

Most Creative Online Retailers of 2019

Most Creative Online Retailers of 2019

Brick-and-mortar retailers have it easy when it comes to displaying their creativity. Eye-catching window designs. Perfectly dressed mannequins wearing coordinated outfits...

Why Partner with ClearSale for Fraud Prevention?

Why Partner with ClearSale for Fraud Prevention?

Preventing fraud is about more than protecting revenue and your business – it’s also about protecting valuable customer relationships. It’s no surprise, then, that some of the..

Knowledge-Base
4 Ways to Give Your Online Clothing Store a Local Feel

4 Ways to Give Your Online Clothing Store a Local Feel

Trying to find the perfect-fit pair of jeans is already difficult enough for most shoppers in a brick-and-mortar store, so finding that unicorn online may seem virtually..

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