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David Fletcher

David Fletcher is the Senior VP of Sales for ClearSale. David is a graduate of The George Washington University. After graduation, David stayed in the DC area as a sales professional before starting his own systems integration firm. After having his firm acquired, David moved on to become the President of a marketing agency providing HubSpot Consulting and inbound sales strategies to B2B clients, prior to taking on his role at ClearSale. David has a unique perspective on sales and marketing in which David doesn’t approach issues as a “sales problem” or a “marketing problem”, but as a “revenue problem”. David also works with the HubSpot product development teams in an effort to create a better user experience for HubSpot customers. Additionally, since David holds multiple HubSpot certifications, he also provides HubSpot consulting and training services for his clients as well.. David enjoys reading, golfing, fishing and the outdoors. He lives in the Annapolis, MD area with his wife and their 5 sons.

Why Low Marginal Costs Don’t Eliminate the Risk from Chargebacks
Nov 24, 2020

By David Fletcher

Why Low Marginal Costs Don’t Eliminate the Risk from Chargebacks

A common claim among ecommerce merchants is that their high chargeback rates are offset by low marginal costs. They trick themselves into believing their bottom line will..

Chargebacks, Fraud Management, E-Commerce Strategies, False Declines/CX
Free Fraud Prevention Tools in Ecommerce Platforms May Be Costing You
Nov 16, 2020

By David Fletcher

Free Fraud Prevention Tools in Ecommerce Platforms May Be Costing You

Fraud prevention may not be your first thought when evaluating an ecommerce platform, but many merchants find that the fraud prevention offered by their platform can make—or..
Payments, Fraud Management, E-Commerce Strategies, False Declines/CX
What Shoppers Really Want This Holiday Season Is a Break from Stress
Nov 3, 2020

By David Fletcher

What Shoppers Really Want This Holiday Season Is a Break from Stress

David Fletcher, SVP of Sales, ClearSale
holiday season
Consider making these data-driven ecommerce upgrades now to future-proof your business
Oct 26, 2020

By David Fletcher

Consider making these data-driven ecommerce upgrades now to future-proof your business

Digital ecommerce channels have been maturing slowly for a couple of decades, but this year’s events have finally and firmly moved them to the forefront of retailers’ business..
Shopping Habits by Gender: What’s Changed in 2020
Oct 13, 2020

By David Fletcher

Shopping Habits by Gender: What’s Changed in 2020

Do men hate shopping online? Are women more worried about fraud?

Fraud Management, E-Commerce Strategies, General Business Strategies
How Management Should Contribute to Fraud Protection
Oct 8, 2020

By David Fletcher

How Management Should Contribute to Fraud Protection

As companies grow, management often delegates business-critical tasks—marketing, technology, fraud prevention—to different departments. While it might seem to be an efficient..
Fraud Management

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Ecommerce Has Seen Holiday-Level Demand Most of The Year. What Will the Holidays Look Like for Merchants?
Oct 6, 2020

By David Fletcher

Ecommerce Has Seen Holiday-Level Demand Most of The Year. What Will the Holidays Look Like for Merchants?

According to Adobe Digital Economy Index report for May 2020, ecommerce spending in May overshadowed the entire 2019 holiday season. Due to pandemic restrictions and health..

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What does effective B2C marketing look like now? Messaging is only part of the story.
Sep 12, 2020

By David Fletcher

What does effective B2C marketing look like now? Messaging is only part of the story.

As more consumers shop online, many companies are pivoting their marketing strategies to focus on digital channels. But smart marketing now requires more than simply..
ClearSale in the Media
What does a great customer experience look like now?
Aug 25, 2020

By David Fletcher

What does a great customer experience look like now?

Before 2020, customer experience (CX) was the way to differentiate your online store from a crowded field of competitors. Now the challenge is not just to stand out, but to..
ClearSale in the Media
The Impact of COVID-19 on the E-Commerce Industry
Apr 23, 2020

By David Fletcher

The Impact of COVID-19 on the E-Commerce Industry

As uncertainty abounds during the COVID-19 pandemic, e-commerce merchants worldwide are understandably concerned about how this will affect their business and what they should..
E-Commerce Strategies
Country Profile: The Guide to Ecommerce in Australia
Apr 3, 2020

By David Fletcher

Country Profile: The Guide to Ecommerce in Australia

This guide covers everything you need to know to get started with ecommerce in Australia.

We’ll dive into an overview of the Australian market and Australian customer..
Country Profiles, E-Commerce Strategies
Knowledge-Base
Is Your Fraud Protection Like Taking an Uber or Renting a Car?
Feb 17, 2020

By David Fletcher

Is Your Fraud Protection Like Taking an Uber or Renting a Car?

When you go on vacation, which is more appealing to you: renting a car or using a ride-sharing app like Uber to get everywhere? With the former, you’re in full control of where..
Fraud Management
Understanding the True Cost of False Declines
Jan 31, 2020

By David Fletcher

Understanding the True Cost of False Declines

False declines — sometimes called “false positives” — happen when a legitimate order is declined because it appears to be fraudulent. And unfortunately for customers, they’re..
False Declines
Does Your Online Store Need a Fraud Managed Services Solution?
Jan 17, 2020

By David Fletcher

Does Your Online Store Need a Fraud Managed Services Solution?

Much has changed in just the past 10 years. Technologies that seemed fanciful or downright impossible in 2009 are now commonplace. Whole new ways of communicating, working, and..
Fraud managed services
8 Tips to Start Selling on Instagram
Oct 23, 2019

By David Fletcher

8 Tips to Start Selling on Instagram

You’ve seen the number of businesses flocking to Instagram to reach the more than 1 billion people using the platform monthly — and you’re intrigued by the results. So you sign..

ecommerce business, Customer Relationships, instagram, E-Commerce Strategies
[Trend Alert] Gen Z Shoppers Want Alternate Payment Methods
Oct 8, 2019

By David Fletcher

[Trend Alert] Gen Z Shoppers Want Alternate Payment Methods

If your online store targets Generation Z – today’s young consumers, born between 1995 and 2015 – you need to be catering to a tech-savvy, digital native audience.

Payments, online payment methods, payment methods, online store, E-Commerce Strategies
Most Creative Online Retailers of 2019
Oct 2, 2019

By David Fletcher

Most Creative Online Retailers of 2019

Brick-and-mortar retailers have it easy when it comes to displaying their creativity. Eye-catching window designs. Perfectly dressed mannequins wearing coordinated outfits...
Ecommerce experience, ecommerce platform, online sell, E-Commerce Strategies
Why Partner with ClearSale for Fraud Prevention?
Sep 23, 2019

By David Fletcher

Why Partner with ClearSale for Fraud Prevention?

Preventing fraud is about more than protecting revenue and your business – it’s also about protecting valuable customer relationships. It’s no surprise, then, that some of the..
online fraud risk, Fraud Management, ecommerce fraud, ecommerce business, ClearSale Company News
4 Ways to Give Your Online Clothing Store a Local Feel
Aug 31, 2019

By David Fletcher

4 Ways to Give Your Online Clothing Store a Local Feel

Trying to find the perfect-fit pair of jeans is already difficult enough for most shoppers in a brick-and-mortar store, so finding that unicorn online may seem virtually..
Customer Experience, Online clothing store, online store, E-Commerce Strategies
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