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Bruno Farinelli

Bruno Farinelli

Fraud Analytics and Management expert, Bruno is really passionate about 2 things: fighting fraud and developing people. He joined ClearSale Brazil (one of the fastest SME growing companies in Brazil) in 2012, after previous experience with biometrics and browsing behavior. He quickly became a key participant in one of the most successful cases the company has, by using his extensive knowledge in anti-fraud practices to increase our client's revenue while drastically reducing their chargeback levels. In 2015, Bruno was invited to build the Fraud Analytics department for ClearSale in USA, using all of his previous experiences in Brazil (one of the riskiest markets in the world) to help US merchants. Bruno holds a Bachelor's degree in Statistics from one of the Best Brazilian Universities (UNICAMP - Universidade Estatual de Campinas) and an MBA in Business Intelligence from one of the most well-known Technology Institute in Latin America (FIAP - Faculdade de Informática e Administração Paulista).

Predictions for the E-Commerce Fraud Market in 2020
Apr 22, 2020

By Bruno Farinelli

Predictions for the E-Commerce Fraud Market in 2020

E-commerce merchants have seen a lot in the last six months —from a record-breaking holiday shopping season to a sudden spike in online shopping as consumers around the world..

Fraud Management
How PSD2 may ripple across the sea
Feb 23, 2020

By Bruno Farinelli

How PSD2 may ripple across the sea

PSD2, Europe’s new set of online payment security rules, was supposed to have a ripple effect on U.S.-based merchants when it took effect in September 2019. However, a delay in..

ClearSale in the Media
[Trend Alert] The Rise of the Cashierless Store
Feb 3, 2020

By Bruno Farinelli

[Trend Alert] The Rise of the Cashierless Store

Timex says we spend six months of our lives waiting in line. Some would argue that most of that time is spent waiting at the grocery store. Lines are long, cash registers are..

General Business Strategies
How International Payment Processing Is Different
Jan 27, 2020

By Bruno Farinelli

How International Payment Processing Is Different

When a customer places an online order, virtually no time elapses between them clicking Buy Now and receiving their order confirmation. But what seems like an instantaneous..

Payments
ClearSale Named Top Performer in Customer Success Report
Jan 20, 2020

By Bruno Farinelli

ClearSale Named Top Performer in Customer Success Report

When it comes to finding the right fraud prevention partner, e-commerce merchants need someone they know they can trust. That’s why ClearSale is proud to be named a top..

ClearSale Company News, customer success
Are Your Chargeback Rates Too High?
Jan 3, 2020

By Bruno Farinelli

Are Your Chargeback Rates Too High?

Every online business is looking to make a profit. Keeping your chargeback rate at a minimum is a smart strategy to improve your bottom line.

reduce chargebacks, e-commerce business, e-commerce chargeback

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Planning for a Magento Migration: Moving from Magento 1 to Magento 2
Dec 16, 2019

By Bruno Farinelli

Planning for a Magento Migration: Moving from Magento 1 to Magento 2

Magento 2 — the next generation of its e-commerce platform — may have been released back in November 2015, but many merchants have yet to complete their Magento migration. In..

Magento Migration, Magento 1, Magento 2, Magento Migration Assistance
Everything Merchants Need to Know About 3D Secure
Dec 2, 2019

By Bruno Farinelli

Everything Merchants Need to Know About 3D Secure

If you’ve been hearing a lot lately about 3D Secure (also referred to as 3DS), it’s probably in relation to the Payment Services Directive 2 (PSD2), the sweeping new..

fraud prevention solutions, merchants fraud prevent, e-commerce sellers, 3D Secure fraud prevention
Why Fraud Rules Are Ruining Your Online Customer Experience
Nov 21, 2019

By Bruno Farinelli

Why Fraud Rules Are Ruining Your Online Customer Experience

Rules are meant to be broken, and fraud rules are no exception. Merchants put them in place to try to deter pesky cybercriminals from defrauding their business, but fraudsters..

Customer Experience, fraud rules, Automated fraud, fraud prevention system
[Trend Alert] Preventing BOPIS Fraud
Nov 12, 2019

By Bruno Farinelli

[Trend Alert] Preventing BOPIS Fraud

Today’s consumers want their shopping to be as easy and fast as possible. Enter buy online, pick-up in store (BOPIS) shopping, where the offline and online experience meet...

payment trends, fraud trends, trend alert
When to Dispute a Chargeback and When to Issue a Refund
Nov 7, 2019

By Bruno Farinelli

When to Dispute a Chargeback and When to Issue a Refund

There are occasions when a refund is a smarter move than a chargeback dispute. Fighting a chargeback requires time and effort, and merchants often lose chargeback disputes..

chargeback dispute, Ecommerce experience, refund
Knowledge-Base
4 Ways to Optimize Your Online Store for Voice Search Commerce
Oct 29, 2019

By Bruno Farinelli

4 Ways to Optimize Your Online Store for Voice Search Commerce

Every month, consumers conduct more than 1 billion voice searches via a smart device. By 2022, it’s estimated that more than half of the U.S. population will have a smart..

online store, voice channel, voice search, sales channel
Evidence You’ll Need to Dispute a Chargeback
Oct 21, 2019

By Bruno Farinelli

Evidence You’ll Need to Dispute a Chargeback

No merchant wants to see a chargeback dispute land in their laps, and with good reason. Not only are they expensive to fight (fees alone can top $75), but card networks tend to..

Chargebacks, chargeback dispute, chargeback, chargeback protection
Black Friday and Cyber Monday: How to Protect Your Online Store from Fraud
Oct 14, 2019

By Bruno Farinelli

Black Friday and Cyber Monday: How to Protect Your Online Store from Fraud

When it comes to holiday shopping, last year didn’t disappoint. On Black Friday alone, online sales hit a record $6.2 billion, up almost 25% compared with 2017, while Cyber..

online fraud risk, Fraud Management, black friday, Cyber Monday sales, online store
How Will Europe’s New Strong Customer Authentication Rules Affect You?
Sep 13, 2019

By Bruno Farinelli

How Will Europe’s New Strong Customer Authentication Rules Affect You?

Global e-commerce can be tough, particularly when merchants need to keep pace with continually evolving rules and regulations. Take, for example, Europe’s new Strong Customer..

Fraud Management, customer authentication rules, SCA, europe rules
Using Predictive Analytics for e-Commerce Fraud Detection
Sep 3, 2019

By Bruno Farinelli

Using Predictive Analytics for e-Commerce Fraud Detection

Predictive analytics may be one of the most effective ways an e-commerce merchant can detect fraud. By analyzing past data, trends, and variables, merchants can build smarter..

Fraud Prevention, identity fraud, Fraud Management, fraud protection, fraud detection
How Fraud Detection Rules Can Help — or Harm — Your Business
Aug 13, 2019

By Bruno Farinelli

How Fraud Detection Rules Can Help — or Harm — Your Business

Protecting your e-commerce business against fraud is no easy task.

As fast as technology evolves, fraudsters seem to adapt even faster. And if retailers aren’t keeping pace,..

Fraud Management, fraud detection, fraud analysts, fraud rules
8 Ways to Leverage Big Data for e-Commerce
Aug 9, 2019

By Bruno Farinelli

8 Ways to Leverage Big Data for e-Commerce

Whether you use Audible’s personalized suggestions to find your next summer “must-read” or Amazon to remind you to reorder laundry detergent just as you run low, big data and..

reduce chargebacks, reduce fraud risk, big data, E-Commerce Strategies
Could a Magecart Attack Hit Your E-Commerce Website?
Jul 26, 2019

By Bruno Farinelli

Could a Magecart Attack Hit Your E-Commerce Website?

Nearly 17,000 e-commerce websites since April 2019 have had their online shopping carts compromised by the latest and scariest new cyberattack tactic: Magecart attacks.

Fraud Management, e-commerce statistics, e-commerce fraud attack, ecommerce business
5 Ideas for Improving E-Commerce Customer Service During the Holidays
Jul 19, 2019

By Bruno Farinelli

5 Ideas for Improving E-Commerce Customer Service During the Holidays

As orders skyrocket and shipping windows tighten during the holiday season, it’s also the most stressful time of the year to be in customer service.

seasonal sales, holiday e-commerce, fraud during holiday, customer service, E-Commerce Strategies
IoT and e-Commerce: Weighing the Risks and Benefits
Jul 12, 2019

By Bruno Farinelli

IoT and e-Commerce: Weighing the Risks and Benefits

Today’s internet of things (IoT) technology is poised to make life even easier for consumers and merchants.

e-commerce technology, merchants mistakes, e-commerce risk, E-Commerce Strategies
What Is Address Verification Service (AVS)?
Jun 25, 2019

By Bruno Farinelli

What Is Address Verification Service (AVS)?

Address verification service (AVS) can be a quick, inexpensive way to confirm the legitimacy of a card-not-present (CNP) transaction. Unfortunately, AVS doesn’t always deliver..

Fraud Managed, address verification, AVS, E-Commerce Strategies
What Is the Visa Chargeback Monitoring Program?
Jun 14, 2019

By Bruno Farinelli

What Is the Visa Chargeback Monitoring Program?

No e-commerce merchant wants to find themselves on the receiving end of chargebacks. They’re expensive, they’re time-consuming, and they can damage online reputations. Now,..

Chargebacks, Payments, visa chargeback, Chargeback Monitoring Program, VCMP
How Retailers Can Prevent & Fight Debit Card Chargebacks
Jun 3, 2019

By Bruno Farinelli

How Retailers Can Prevent & Fight Debit Card Chargebacks

Nearly every e-commerce merchant understands the risks of credit card chargebacks. They’re expensive, time-and effort-consuming, and potentially devastating to an online..

Fraud Prevention, Chargebacks, merchants fraud prevent, Debit Card Chargebacks, authorization hold
Understanding Visa Chargeback Time Limits
May 28, 2019

By Bruno Farinelli

Understanding Visa Chargeback Time Limits

Visa introduced the VCR initiative in 2018 to streamline and speed up the chargeback resolution process. As a result, the timeframe for resolving disputes dropped from 100 days..

Chargebacks, visa, chargeback dispute, Payments, chargeback challenge, Chargeback Time Limits
5 Mistakes Merchants Make When Disputing Chargebacks
May 10, 2019

By Bruno Farinelli

5 Mistakes Merchants Make When Disputing Chargebacks

E-commerce merchants have long looked at chargebacks as an inevitable and an unfortunate cost ofdoing business online. But just because chargebacks are time-consuming to fight..

Chargebacks, merchants mistakes, dispute chargebacks
Chargeback Fees: What Do Chargebacks Cost?
May 3, 2019

By Bruno Farinelli

Chargeback Fees: What Do Chargebacks Cost?

In the course of doing business online, many merchants believe chargebacks are an inevitable inconvenience. Unfortunately, what these merchants may not realize is the cost of..

Chargebacks, chargeback management, chargeback, chargeback fees
7 Innovative Examples of IoT e-Commerce
Apr 23, 2019

By Bruno Farinelli

7 Innovative Examples of IoT e-Commerce

Devices that can be connected to the internet, known as the Internet of Things (IoT), hold the potential to make it easier than ever for consumers to buy and merchants to..

ecommerce hacks, IoT, ecommerce trends, E-Commerce Strategies
Shopify Fraud and Chargebacks: How to Deal with High-Risk Orders
Apr 14, 2019

By Bruno Farinelli

Shopify Fraud and Chargebacks: How to Deal with High-Risk Orders

Shopify is undeniably the gorilla in the e-commerce platform room.

Chargebacks, shopify, ecommerce fraud risk, ecommerce, e-commerce platforms, Shopify fraud
Friendly Fraud: What e-Commerce Merchants Need to Know
Apr 12, 2019

By Bruno Farinelli

Friendly Fraud: What e-Commerce Merchants Need to Know

Friendly fraud occurs when cardholders dispute a legitimate purchase. And it’s actually anything but friendly.

Whether benign (the cardholder honestly believes they didn’t..

friendly fraud, Fraud Management, fraud score, e-commerce fraud attack
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