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Foto autor Bruno Farinelli

Bruno Farinelli

Fraud Analytics and Management expert, Bruno is really passionate about 2 things: fighting fraud and developing people. He joined ClearSale Brazil (one of the fastest SME growing companies in Brazil) in 2012, after previous experience with biometrics and browsing behavior. He quickly became a key participant in one of the most successful cases the company has, by using his extensive knowledge in anti-fraud practices to increase our client's revenue while drastically reducing their chargeback levels. In 2015, Bruno was invited to build the Fraud Analytics department for ClearSale in USA, using all of his previous experiences in Brazil (one of the riskiest markets in the world) to help US merchants. Bruno holds a Bachelor's degree in Statistics from one of the Best Brazilian Universities (UNICAMP - Universidade Estatual de Campinas) and an MBA in Business Intelligence from one of the most well-known Technology Institute in Latin America (FIAP - Faculdade de Informática e Administração Paulista).

Predictions for the E-Commerce Fraud Market in 2020

Predictions for the E-Commerce Fraud Market in 2020

E-commerce merchants have seen a lot in the last six months —from a record-breaking holiday shopping season to a sudden spike in online shopping as consumers around the world..

How PSD2 may ripple across the sea

How PSD2 may ripple across the sea

PSD2, Europe’s new set of online payment security rules, was supposed to have a ripple effect on U.S.-based merchants when it took effect in September 2019. However, a delay in..

[Trend Alert] The Rise of the Cashierless Store

[Trend Alert] The Rise of the Cashierless Store

Timex says we spend six months of our lives waiting in line. Some would argue that most of that time is spent waiting at the grocery store. Lines are long, cash registers are..

How International Payment Processing Is Different

How International Payment Processing Is Different

When a customer places an online order, virtually no time elapses between them clicking Buy Now and receiving their order confirmation. But what seems like an instantaneous..

ClearSale Named Top Performer in Customer Success Report

ClearSale Named Top Performer in Customer Success Report

When it comes to finding the right fraud prevention partner, e-commerce merchants need someone they know they can trust. That’s why ClearSale is proud to be named a top..

Are Your Chargeback Rates Too High?

Are Your Chargeback Rates Too High?

Every online business is looking to make a profit. Keeping your chargeback rate at a minimum is a smart strategy to improve your bottom line.

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Planning for a Magento Migration: Moving from Magento 1 to Magento 2

Planning for a Magento Migration: Moving from Magento 1 to Magento 2

Magento 2 — the next generation of its e-commerce platform — may have been released back in November 2015, but many merchants have yet to complete their Magento migration. In..

Everything Merchants Need to Know About 3D Secure

Everything Merchants Need to Know About 3D Secure

If you’ve been hearing a lot lately about 3D Secure (also referred to as 3DS), it’s probably in relation to the Payment Services Directive 2 (PSD2), the sweeping new..

Why Fraud Rules Are Ruining Your Online Customer Experience

Why Fraud Rules Are Ruining Your Online Customer Experience

Rules are meant to be broken, and fraud rules are no exception. Merchants put them in place to try to deter pesky cybercriminals from defrauding their business, but fraudsters..

[Trend Alert] Preventing BOPIS Fraud

[Trend Alert] Preventing BOPIS Fraud

Today’s consumers want their shopping to be as easy and fast as possible. Enter buy online, pick-up in store (BOPIS) shopping, where the offline and online experience meet...

When to Dispute a Chargeback and When to Issue a Refund

When to Dispute a Chargeback and When to Issue a Refund

There are occasions when a refund is a smarter move than a chargeback dispute. Fighting a chargeback requires time and effort, and merchants often lose chargeback disputes..

Knowledge-Base
4 Ways to Optimize Your Online Store for Voice Search Commerce

4 Ways to Optimize Your Online Store for Voice Search Commerce

Every month, consumers conduct more than 1 billion voice searches via a smart device. By 2022, it’s estimated that more than half of the U.S. population will have a smart..

Evidence You’ll Need to Dispute a Chargeback

Evidence You’ll Need to Dispute a Chargeback

No merchant wants to see a chargeback dispute land in their laps, and with good reason. Not only are they expensive to fight (fees alone can top $75), but card networks tend to..

Black Friday and Cyber Monday: How to Protect Your Online Store from Fraud

Black Friday and Cyber Monday: How to Protect Your Online Store from Fraud

When it comes to holiday shopping, last year didn’t disappoint. On Black Friday alone, online sales hit a record $6.2 billion, up almost 25% compared with 2017, while Cyber..

How Will Europe’s New Strong Customer Authentication Rules Affect You?

How Will Europe’s New Strong Customer Authentication Rules Affect You?

Global e-commerce can be tough, particularly when merchants need to keep pace with continually evolving rules and regulations. Take, for example, Europe’s new Strong Customer..

Using Predictive Analytics for e-Commerce Fraud Detection

Using Predictive Analytics for e-Commerce Fraud Detection

Predictive analytics may be one of the most effective ways an e-commerce merchant can detect fraud. By analyzing past data, trends, and variables, merchants can build smarter..

How Fraud Detection Rules Can Help — or Harm — Your Business

How Fraud Detection Rules Can Help — or Harm — Your Business

Protecting your e-commerce business against fraud is no easy task.

As fast as technology evolves, fraudsters seem to adapt even faster. And if retailers aren’t keeping pace,..

8 Ways to Leverage Big Data for e-Commerce

8 Ways to Leverage Big Data for e-Commerce

Whether you use Audible’s personalized suggestions to find your next summer “must-read” or Amazon to remind you to reorder laundry detergent just as you run low, big data and..

Could a Magecart Attack Hit Your E-Commerce Website?

Could a Magecart Attack Hit Your E-Commerce Website?

Nearly 17,000 e-commerce websites since April 2019 have had their online shopping carts compromised by the latest and scariest new cyberattack tactic: Magecart attacks.

5 Ideas for Improving E-Commerce Customer Service During the Holidays

5 Ideas for Improving E-Commerce Customer Service During the Holidays

As orders skyrocket and shipping windows tighten during the holiday season, it’s also the most stressful time of the year to be in customer service.

IoT and e-Commerce: Weighing the Risks and Benefits

IoT and e-Commerce: Weighing the Risks and Benefits

Today’s internet of things (IoT) technology is poised to make life even easier for consumers and merchants.

What Is Address Verification Service (AVS)?

What Is Address Verification Service (AVS)?

Address verification service (AVS) can be a quick, inexpensive way to confirm the legitimacy of a card-not-present (CNP) transaction. Unfortunately, AVS doesn’t always deliver..

What Is the Visa Chargeback Monitoring Program?

What Is the Visa Chargeback Monitoring Program?

No e-commerce merchant wants to find themselves on the receiving end of chargebacks. They’re expensive, they’re time-consuming, and they can damage online reputations. Now,..

How Retailers Can Prevent & Fight Debit Card Chargebacks

How Retailers Can Prevent & Fight Debit Card Chargebacks

Nearly every e-commerce merchant understands the risks of credit card chargebacks. They’re expensive, time-and effort-consuming, and potentially devastating to an online..

Understanding Visa Chargeback Time Limits

Understanding Visa Chargeback Time Limits

Visa introduced the VCR initiative in 2018 to streamline and speed up the chargeback resolution process. As a result, the timeframe for resolving disputes dropped from 100 days..

5 Mistakes Merchants Make When Disputing Chargebacks

5 Mistakes Merchants Make When Disputing Chargebacks

E-commerce merchants have long looked at chargebacks as an inevitable and an unfortunate cost ofdoing business online. But just because chargebacks are time-consuming to fight..

Chargeback Fees: What Do Chargebacks Cost?

Chargeback Fees: What Do Chargebacks Cost?

In the course of doing business online, many merchants believe chargebacks are an inevitable inconvenience. Unfortunately, what these merchants may not realize is the cost of..

7 Innovative Examples of IoT e-Commerce

7 Innovative Examples of IoT e-Commerce

Devices that can be connected to the internet, known as the Internet of Things (IoT), hold the potential to make it easier than ever for consumers to buy and merchants to..

Shopify Fraud and Chargebacks: How to Deal with High-Risk Orders

Shopify Fraud and Chargebacks: How to Deal with High-Risk Orders

Shopify is undeniably the gorilla in the e-commerce platform room.

Friendly Fraud: What e-Commerce Merchants Need to Know

Friendly Fraud: What e-Commerce Merchants Need to Know

Friendly fraud occurs when cardholders dispute a legitimate purchase. And it’s actually anything but friendly.

Whether benign (the cardholder honestly believes they didn’t..

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