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    Bruno Farinelli

    Bruno Farinelli

    Fraud Analytics and Management expert, Bruno is really passionate about 2 things: fighting fraud and developing people. He joined ClearSale Brazil (one of the fastest SME growing companies in Brazil) in 2012, after previous experience with biometrics and browsing behavior. He quickly became a key participant in one of the most successful cases the company has, by using his extensive knowledge in anti-fraud practices to increase our client's revenue while drastically reducing their chargeback levels. In 2015, Bruno was invited to build the Fraud Analytics department for ClearSale in USA, using all of his previous experiences in Brazil (one of the riskiest markets in the world) to help US merchants. Bruno holds a Bachelor's degree in Statistics from one of the Best Brazilian Universities (UNICAMP - Universidade Estatual de Campinas) and an MBA in Business Intelligence from one of the most well-known Technology Institute in Latin America (FIAP - Faculdade de Informática e Administração Paulista).

    How PSD2 may ripple across the sea
    Feb 23, 2020

    By Bruno Farinelli

    How PSD2 may ripple across the sea

    PSD2, Europe’s new set of online payment security rules, was supposed to have a ripple effect on U.S.-based merchants when it took effect in September 2019. However, a delay in..

    ClearSale in the Media
    [Trend Alert] The Rise of the Cashierless Store
    Feb 3, 2020

    By Bruno Farinelli

    [Trend Alert] The Rise of the Cashierless Store

    Timex says we spend six months of our lives waiting in line. Some would argue that most of that time is spent waiting at the grocery store. Lines are long, cash registers are..

    General Business Strategies
    How International Payment Processing Is Different
    Jan 27, 2020

    By Bruno Farinelli

    How International Payment Processing Is Different

    When a customer places an online order, virtually no time elapses between them clicking Buy Now and receiving their order confirmation. But what seems like an instantaneous..

    Payments
    ClearSale Named Top Performer in Customer Success Report
    Jan 20, 2020

    By Bruno Farinelli

    ClearSale Named Top Performer in Customer Success Report

    When it comes to finding the right fraud prevention partner, e-commerce merchants need someone they know they can trust. That’s why ClearSale is proud to be named a top..

    ClearSale Company News, customer success
    Are Your Chargeback Rates Too High?
    Jan 3, 2020

    By Bruno Farinelli

    Are Your Chargeback Rates Too High?

    Every online business is looking to make a profit. Keeping your chargeback rate at a minimum is a smart strategy to improve your bottom line.

    reduce chargebacks, e-commerce business, e-commerce chargeback
    Planning for a Magento Migration: Moving from Magento 1 to Magento 2
    Dec 16, 2019

    By Bruno Farinelli

    Planning for a Magento Migration: Moving from Magento 1 to Magento 2

    Magento 2 — the next generation of its e-commerce platform — may have been released back in November 2015, but many merchants have yet to complete their Magento migration. In..

    Magento Migration, Magento 1, Magento 2, Magento Migration Assistance

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    Everything Merchants Need to Know About 3D Secure
    Dec 2, 2019

    By Bruno Farinelli

    Everything Merchants Need to Know About 3D Secure

    If you’ve been hearing a lot lately about 3D Secure (also referred to as 3DS), it’s probably in relation to the Payment Services Directive 2 (PSD2), the sweeping new..

    fraud prevention solutions, merchants fraud prevent, e-commerce sellers, 3D Secure fraud prevention
    Why Fraud Rules Are Ruining Your Online Customer Experience
    Nov 21, 2019

    By Bruno Farinelli

    Why Fraud Rules Are Ruining Your Online Customer Experience

    Rules are meant to be broken, and fraud rules are no exception. Merchants put them in place to try to deter pesky cybercriminals from defrauding their business, but fraudsters..

    Customer Experience, fraud rules, Automated fraud, fraud prevention system
    [Trend Alert] Preventing BOPIS Fraud
    Nov 12, 2019

    By Bruno Farinelli

    [Trend Alert] Preventing BOPIS Fraud

    Today’s consumers want their shopping to be as easy and fast as possible. Enter buy online, pick-up in store (BOPIS) shopping, where the offline and online experience meet...

    payment trends, fraud trends, trend alert
    When to Dispute a Chargeback and When to Issue a Refund
    Nov 7, 2019

    By Bruno Farinelli

    When to Dispute a Chargeback and When to Issue a Refund

    There are occasions when a refund is a smarter move than a chargeback dispute. Fighting a chargeback requires time and effort, and merchants often lose chargeback disputes..

    chargeback dispute, Ecommerce experience, refund
    4 Ways to Optimize Your Online Store for Voice Search Commerce
    Oct 29, 2019

    By Bruno Farinelli

    4 Ways to Optimize Your Online Store for Voice Search Commerce

    online store, voice channel, voice search, sales channel
    Nova call to action
    Evidence You’ll Need to Dispute a Chargeback
    Oct 21, 2019

    By Bruno Farinelli

    Evidence You’ll Need to Dispute a Chargeback

    No merchant wants to see a chargeback dispute land in their laps, and with good reason. Not only are they expensive to fight (fees alone can top $75), but card networks tend to..

    Chargebacks, chargeback dispute, chargeback, chargeback protection
    Black Friday and Cyber Monday: How to Protect Your Online Store from Fraud
    Oct 14, 2019

    By Bruno Farinelli

    Black Friday and Cyber Monday: How to Protect Your Online Store from Fraud

    When it comes to holiday shopping, last year didn’t disappoint. On Black Friday alone, online sales hit a record $6.2 billion, up almost 25% compared with 2017, while Cyber..

    online fraud risk, Fraud Management, black friday, Cyber Monday sales, online store
    How Will Europe’s New Strong Customer Authentication Rules Affect You?
    Sep 13, 2019

    By Bruno Farinelli

    How Will Europe’s New Strong Customer Authentication Rules Affect You?

    Global e-commerce can be tough, particularly when merchants need to keep pace with continually evolving rules and regulations. Take, for example, Europe’s new Strong Customer..

    Fraud Management, customer authentication rules, SCA, europe rules
    Using Predictive Analytics for e-Commerce Fraud Detection
    Sep 3, 2019

    By Bruno Farinelli

    Using Predictive Analytics for e-Commerce Fraud Detection

    Predictive analytics may be one of the most effective ways an e-commerce merchant can detect fraud. By analyzing past data, trends, and variables, merchants can build smarter..

    Fraud Prevention, identity fraud, Fraud Management, fraud protection, fraud detection
    How Fraud Detection Rules Can Help — or Harm — Your Business
    Aug 13, 2019

    By Bruno Farinelli

    How Fraud Detection Rules Can Help — or Harm — Your Business

    Protecting your e-commerce business against fraud is no easy task.

    As fast as technology evolves, fraudsters seem to adapt even faster. And if retailers aren’t keeping pace,..

    Fraud Management, fraud detection, fraud analysts, fraud rules
    8 Ways to Leverage Big Data for e-Commerce
    Aug 9, 2019

    By Bruno Farinelli

    8 Ways to Leverage Big Data for e-Commerce

    Whether you use Audible’s personalized suggestions to find your next summer “must-read” or Amazon to remind you to reorder laundry detergent just as you run low, big data and..

    reduce chargebacks, reduce fraud risk, big data, E-Commerce Strategies
    Could a Magecart Attack Hit Your E-Commerce Website?
    Jul 26, 2019

    By Bruno Farinelli

    Could a Magecart Attack Hit Your E-Commerce Website?

    Nearly 17,000 e-commerce websites since April 2019 have had their online shopping carts compromised by the latest and scariest new cyberattack tactic: Magecart attacks.

    Fraud Management, e-commerce statistics, e-commerce fraud attack, ecommerce business
    5 Ideas for Improving E-Commerce Customer Service During the Holidays
    Jul 19, 2019

    By Bruno Farinelli

    5 Ideas for Improving E-Commerce Customer Service During the Holidays

    As orders skyrocket and shipping windows tighten during the holiday season, it’s also the most stressful time of the year to be in customer service.

    seasonal sales, holiday e-commerce, fraud during holiday, customer service, E-Commerce Strategies
    IoT and e-Commerce: Weighing the Risks and Benefits
    Jul 12, 2019

    By Bruno Farinelli

    IoT and e-Commerce: Weighing the Risks and Benefits

    Today’s internet of things (IoT) technology is poised to make life even easier for consumers and merchants.

    e-commerce technology, merchants mistakes, e-commerce risk, E-Commerce Strategies
    What Is Address Verification Service (AVS)?
    Jun 25, 2019

    By Bruno Farinelli

    What Is Address Verification Service (AVS)?

    Address verification service (AVS) can be a quick, inexpensive way to confirm the legitimacy of a card-not-present (CNP) transaction. Unfortunately, AVS doesn’t always deliver..

    Fraud Managed, address verification, AVS, E-Commerce Strategies
    What Is the Visa Chargeback Monitoring Program?
    Jun 14, 2019

    By Bruno Farinelli

    What Is the Visa Chargeback Monitoring Program?

    No e-commerce merchant wants to find themselves on the receiving end of chargebacks. They’re expensive, they’re time-consuming, and they can damage online reputations. Now,..

    Chargebacks, Payments, visa chargeback, Chargeback Monitoring Program, VCMP
    How Retailers Can Prevent & Fight Debit Card Chargebacks
    Jun 3, 2019

    By Bruno Farinelli

    How Retailers Can Prevent & Fight Debit Card Chargebacks

    Nearly every e-commerce merchant understands the risks of credit card chargebacks. They’re expensive, time-and effort-consuming, and potentially devastating to an online..

    Fraud Prevention, Chargebacks, merchants fraud prevent, Debit Card Chargebacks, authorization hold
    Understanding Visa Chargeback Time Limits
    May 28, 2019

    By Bruno Farinelli

    Understanding Visa Chargeback Time Limits

    Visa introduced the VCR initiative in 2018 to streamline and speed up the chargeback resolution process. As a result, the timeframe for resolving disputes dropped from 100 days..

    Chargebacks, visa, chargeback dispute, Payments, chargeback challenge, Chargeback Time Limits
    5 Mistakes Merchants Make When Disputing Chargebacks
    May 10, 2019

    By Bruno Farinelli

    5 Mistakes Merchants Make When Disputing Chargebacks

    E-commerce merchants have long looked at chargebacks as an inevitable and an unfortunate cost ofdoing business online. But just because chargebacks are time-consuming to fight..

    Chargebacks, merchants mistakes, dispute chargebacks
    Chargeback Fees: What Do Chargebacks Cost?
    May 3, 2019

    By Bruno Farinelli

    Chargeback Fees: What Do Chargebacks Cost?

    In the course of doing business online, many merchants believe chargebacks are an inevitable inconvenience. Unfortunately, what these merchants may not realize is the cost of..

    Chargebacks, chargeback management, chargeback, chargeback fees
    7 Innovative Examples of IoT e-Commerce
    Apr 23, 2019

    By Bruno Farinelli

    7 Innovative Examples of IoT e-Commerce

    Devices that can be connected to the internet, known as the Internet of Things (IoT), hold the potential to make it easier than ever for consumers to buy and merchants to..

    ecommerce hacks, IoT, ecommerce trends, E-Commerce Strategies
    Shopify Fraud and Chargebacks: How to Deal with High-Risk Orders
    Apr 14, 2019

    By Bruno Farinelli

    Shopify Fraud and Chargebacks: How to Deal with High-Risk Orders

    Shopify is undeniably the gorilla in the e-commerce platform room.

    Chargebacks, shopify, ecommerce fraud risk, ecommerce, e-commerce platforms, Shopify fraud
    Friendly Fraud: What e-Commerce Merchants Need to Know
    Apr 12, 2019

    By Bruno Farinelli

    Friendly Fraud: What e-Commerce Merchants Need to Know

    Friendly fraud occurs when cardholders dispute a legitimate purchase. And it’s actually anything but friendly.

    Whether benign (the cardholder honestly believes they didn’t..

    friendly fraud, Fraud Management, fraud score, e-commerce fraud attack
    E-Commerce Fraud Risk: Latin America
    Apr 5, 2019

    By Bruno Farinelli

    E-Commerce Fraud Risk: Latin America

    Latin America’s e-commerce market is bursting at the seams.

    With the projected e-commerce market to reach nearly $80 billion by the end of 2019, $30 billion larger than just..

    ecommerce fraud risk, ecommerce, Country Profiles, e-commerce fraud attack
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