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Bruno Farinelli

Fraud Analytics and Management expert, Bruno is really passionate about 2 things: fighting fraud and developing people. He joined ClearSale Brazil (one of the fastest SME growing companies in Brazil) in 2012, after previous experience with biometrics and browsing behavior. He quickly became a key participant in one of the most successful cases the company has, by using his extensive knowledge in anti-fraud practices to increase our client's revenue while drastically reducing their chargeback levels. In 2015, Bruno was invited to build the Fraud Analytics department for ClearSale in USA, using all of his previous experiences in Brazil (one of the riskiest markets in the world) to help US merchants. Bruno holds a Bachelor's degree in Statistics from one of the Best Brazilian Universities (UNICAMP - Universidade Estatual de Campinas) and an MBA in Business Intelligence from one of the most well-known Technology Institute in Latin America (FIAP - Faculdade de Informática e Administração Paulista).

Do Fraud Prevention Blacklists Cause More Problems Than They Solve?
May 5, 2021

By Bruno Farinelli

Do Fraud Prevention Blacklists Cause More Problems Than They Solve?

Think blacklists are the best way to prevent ecommerce fraud?

If so, you’re definitely not alone. Blacklists are a popular “hands-off” way for ecommerce merchants to try to..

Fraud Management
Mobile Application and Microtransaction Fraud: What It Is, How to Prevent It
Apr 6, 2021

By Bruno Farinelli

Mobile Application and Microtransaction Fraud: What It Is, How to Prevent It

The exponential growth in digital commerce has made it easier and more convenient than ever for consumers to engage with brands.

One way they’re doing this is through mobile..
Chargebacks, False Declines, Fraud Management, False Declines/CX, Ecommerce Strategies
Which Fraud Case Management Solution Is Best for Your Ecommerce Business?
Apr 5, 2021

By Bruno Farinelli

Which Fraud Case Management Solution Is Best for Your Ecommerce Business?

When it comes to solutions for fraud case management, merchants often think a standalone case management tool is equivalent to the client portal an outsourced fraud prevention..
Country Profiles
Inside Ecommerce: Guide to AVS Mismatch
Feb 2, 2021

By Bruno Farinelli

Inside Ecommerce: Guide to AVS Mismatch

The idea behind the Address Verification System (AVS) is fairly simple: If the billing address entered by the shopper doesn’t match the billing address the bank has on file, it..
Fraud Management, fraud detection, fraud analytics, AVS mismatch
What Merchants Need to Know About PayPal Transactions in 2021
Jan 20, 2021

By Bruno Farinelli

What Merchants Need to Know About PayPal Transactions in 2021

Chargebacks, Payments, Fraud Management
Ecommerce Fraud Risk: Hong Kong
Dec 21, 2020

By Bruno Farinelli

Ecommerce Fraud Risk: Hong Kong

Hong Kong’s reliance on brick-and-mortar stores has made for slower growth in ecommerce. However, the region is flush with wealth and exceptional digital infrastructure, so the..
Fraud Management, Country Profiles, Ecommerce Strategies

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Ecommerce Fraud Risk: Greece
Nov 20, 2020

By Bruno Farinelli

Ecommerce Fraud Risk: Greece

As the Greek economy reinvents itself after its devastating economic crisis, its consumers are turning increasingly to ecommerce.

As a result, ecommerce businesses looking to..
Fraud Management, Country Profiles
Country Profile: A Guide to Ecommerce in Vietnam
Nov 12, 2020

By Bruno Farinelli

Country Profile: A Guide to Ecommerce in Vietnam

Among Southeast Asian countries, Vietnam has emerged as one of the most promising territories for ecommerce expansion. Young, digitally savvy consumers in urban areas have..
Country Profiles, E-Commerce Strategies
Predictions for the E-Commerce Fraud Market in 2020
Apr 23, 2020

By Bruno Farinelli

Predictions for the E-Commerce Fraud Market in 2020

E-commerce merchants have seen a lot in the last six months —from a record-breaking holiday shopping season to a sudden spike in online shopping as consumers around the world..
Fraud Management
How PSD2 may ripple across the sea
Feb 23, 2020

By Bruno Farinelli

How PSD2 may ripple across the sea

PSD2, Europe’s new set of online payment security rules, was supposed to have a ripple effect on U.S.-based merchants when it took effect in September 2019. However, a delay in..
ClearSale in the Media
[Trend Alert] The Rise of the Cashierless Store
Feb 3, 2020

By Bruno Farinelli

[Trend Alert] The Rise of the Cashierless Store

Timex says we spend six months of our lives waiting in line. Some would argue that most of that time is spent waiting at the grocery store. Lines are long, cash registers are..

General Business Strategies
Knowledge-Base
How International Payment Processing Is Different
Jan 27, 2020

By Bruno Farinelli

How International Payment Processing Is Different

When a customer places an online order, virtually no time elapses between them clicking Buy Now and receiving their order confirmation. But what seems like an instantaneous..
Payments
ClearSale Named Top Performer in Customer Success Report
Jan 20, 2020

By Bruno Farinelli

ClearSale Named Top Performer in Customer Success Report

When it comes to finding the right fraud prevention partner, e-commerce merchants need someone they know they can trust. That’s why ClearSale is proud to be named a top..
ClearSale in the Media, ClearSale Company News, customer success
Are Your Chargeback Rates Too High?
Jan 3, 2020

By Bruno Farinelli

Are Your Chargeback Rates Too High?

Every online business is looking to make a profit. Keeping your chargeback rate at a minimum is a smart strategy to improve your bottom line.

reduce chargebacks, e-commerce business, Ecommerce chargeback
Planning for a Magento Migration: Moving from Magento 1 to Magento 2
Dec 17, 2019

By Bruno Farinelli

Planning for a Magento Migration: Moving from Magento 1 to Magento 2

Magento 2 — the next generation of its e-commerce platform — may have been released back in November 2015, but many merchants have yet to complete their Magento migration. In..
Magento Migration, Magento 1, Magento 2, Magento Migration Assistance
Everything Merchants Need to Know About 3D Secure
Dec 3, 2019

By Bruno Farinelli

Everything Merchants Need to Know About 3D Secure

If you’ve been hearing a lot lately about 3D Secure (also referred to as 3DS), it’s probably in relation to the Payment Services Directive 2 (PSD2), the sweeping new..

fraud prevention solutions, merchants fraud prevent, Ecommerce Sellers, 3D Secure fraud prevention
Why Fraud Rules Are Ruining Your Online Customer Experience
Nov 22, 2019

By Bruno Farinelli

Why Fraud Rules Are Ruining Your Online Customer Experience

Rules are meant to be broken, and fraud rules are no exception. Merchants put them in place to try to deter pesky cybercriminals from defrauding their business, but fraudsters..
Customer Experience, fraud rules, Automated fraud, fraud prevention system
[Trend Alert] Preventing BOPIS Fraud
Nov 12, 2019

By Bruno Farinelli

[Trend Alert] Preventing BOPIS Fraud

Today’s consumers want their shopping to be as easy and fast as possible. Enter buy online, pick-up in store (BOPIS) shopping, where the offline and online experience meet...
payment trends, fraud trends, trend alert
When to Dispute a Chargeback and When to Issue a Refund
Nov 7, 2019

By Bruno Farinelli

When to Dispute a Chargeback and When to Issue a Refund

There are occasions when a refund is a smarter move than a chargeback dispute. Fighting a chargeback requires time and effort, and merchants often lose chargeback disputes..
chargeback dispute, Ecommerce experience, refund
4 Ways to Optimize Your Online Store for Voice Search Commerce
Oct 29, 2019

By Bruno Farinelli

4 Ways to Optimize Your Online Store for Voice Search Commerce

Every month, consumers conduct more than 1 billion voice searches via a smart device. By 2022, it’s estimated that more than half of the U.S. population will have a smart..

online store, voice channel, voice search, sales channel
Evidence You’ll Need to Dispute a Chargeback
Oct 21, 2019

By Bruno Farinelli

Evidence You’ll Need to Dispute a Chargeback

No merchant wants to see a chargeback dispute land in their laps, and with good reason. Not only are they expensive to fight (fees alone can top $75), but card networks tend to..
Chargebacks, chargeback dispute, chargeback, chargeback protection
Black Friday and Cyber Monday: How to Protect Your Online Store from Fraud
Oct 14, 2019

By Bruno Farinelli

Black Friday and Cyber Monday: How to Protect Your Online Store from Fraud

When it comes to holiday shopping, last year didn’t disappoint. On Black Friday alone, online sales hit a record $6.2 billion, up almost 25% compared with 2017, while Cyber..

online fraud risk, Fraud Management, black friday, Cyber Monday sales, online store
How Will Europe’s New Strong Customer Authentication Rules Affect You?
Sep 13, 2019

By Bruno Farinelli

How Will Europe’s New Strong Customer Authentication Rules Affect You?

Global e-commerce can be tough, particularly when merchants need to keep pace with continually evolving rules and regulations. Take, for example, Europe’s new Strong Customer..

Fraud Management, customer authentication rules, SCA, europe rules
Using Predictive Analytics for e-Commerce Fraud Detection
Sep 3, 2019

By Bruno Farinelli

Using Predictive Analytics for e-Commerce Fraud Detection

Predictive analytics may be one of the most effective ways an e-commerce merchant can detect fraud. By analyzing past data, trends, and variables, merchants can build smarter..
Fraud Prevention, identity fraud, Fraud Management, fraud protection, fraud detection
How Fraud Detection Rules Can Help — or Harm — Your Business
Aug 13, 2019

By Bruno Farinelli

How Fraud Detection Rules Can Help — or Harm — Your Business

Protecting your e-commerce business against fraud is no easy task.

As fast as technology evolves, fraudsters seem to adapt even faster. And if retailers aren’t keeping pace,..
Fraud Management, fraud detection, fraud analysts, fraud rules
8 Ways to Leverage Big Data for e-Commerce
Aug 9, 2019

By Bruno Farinelli

8 Ways to Leverage Big Data for e-Commerce

Whether you use Audible’s personalized suggestions to find your next summer “must-read” or Amazon to remind you to reorder laundry detergent just as you run low, big data and..
reduce chargebacks, reduce fraud risk, big data, E-Commerce Strategies
Could a Magecart Attack Hit Your E-Commerce Website?
Jul 26, 2019

By Bruno Farinelli

Could a Magecart Attack Hit Your E-Commerce Website?

Nearly 17,000 e-commerce websites since April 2019 have had their online shopping carts compromised by the latest and scariest new cyberattack tactic: Magecart attacks.

Fraud Management, Ecommerce Statistics, Ecommerce Fraud Attack, ecommerce business
5 Ideas for Improving E-Commerce Customer Service During the Holidays
Jul 19, 2019

By Bruno Farinelli

5 Ideas for Improving E-Commerce Customer Service During the Holidays

As orders skyrocket and shipping windows tighten during the holiday season, it’s also the most stressful time of the year to be in customer service.
seasonal sales, Holiday Ecommerce, fraud during holiday, customer service, E-Commerce Strategies
Weighing the Risks and Benefits of IoT in Ecommerce
Jul 12, 2019

By Bruno Farinelli

Weighing the Risks and Benefits of IoT in Ecommerce

Today’s internet of things (IoT) technology is poised to make life even easier for consumers and merchants.
Ecommerce Technology, merchants mistakes, Ecommerce Risk, E-Commerce Strategies
What Is Address Verification Service (AVS)?
Jun 25, 2019

By Bruno Farinelli

What Is Address Verification Service (AVS)?

Address verification service (AVS) can be a quick, inexpensive way to confirm the legitimacy of a card-not-present (CNP) transaction. Unfortunately, AVS doesn’t always deliver..
Fraud Managed, address verification, AVS, E-Commerce Strategies
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