The Clearsale Blog

10 Hints for Getting Rid of Cart Abandonment Once and for All

10 Hints for Getting Rid of Cart Abandonment Once and for All

As an e-commerce merchant, you're probably all-too familiar with cart abandonment: When customers add merchandise to their carts but leave your e-commerce store without completing their purchases.

You're not alone in your frustration.

A survey by Ve Interactive, an e-commerce solutions vendor, says that the average cart abandonment rate is 83.73%. Merchants in the home goods and interior design industries top the list with a whopping 92% cart abandonment rate; electronics and technology retailers are a close second with a rate of 86%.

Customers abandon their carts for several reasons, including:

  • - The high cost of shipping
  • - Complex and lengthy registration processes
  • - Long delivery times
  • - Limited payment options

But merchants can make cart abandonment a thing of the past by adopting these 10 strategies and practices that encourage shoppers to complete their purchases.

1. Interact With Customers

Make the checkout process friendlier and more interactive. Using phrases like "You're almost there" or "We need just a bit more information" will soothe customers and reduce any anxiety they have about completing their purchase and wondering how long the process is going to take.

2. Add Contact Options

A merchant's contact and customer service information should be on all checkout pages, giving customers a way to have their questions answered and problems solved before they get frustrated and abandon their carts.

3. Include Calls to Action on Every Checkout Page

You know that good calls to action (CTAs) have a positive impact on sales, but did you know they also affect the checkout process? Letting customers know what the next step will be helps keep customers focused and reduce cart abandonment.

4. Use Remarketing

If you haven't been using remarketing to minimize cart abandonment, you should. Remarketing involves capturing your customers' attention by placing ads on the websites they visit soon after leaving your virtual store, enticing them to return to complete a purchase. Common remarketing tactics involve offering a discount on the item the customer was interested in.

5. Contact Your Customer

Another way to entice customers back to your online stores is to send a follow-up email reminding them their purchases weren't finalized. Kissmetrics, a company specializing in client information and web optimization, reports that 65% of customers who receive an e-mail three to 12 hours after they've left items in their cart will return to the website and complete their purchase. 

6. Notify Customers of Any Extra Costs 

One of the biggest reasons shoppers abandon their carts is because they don't find out about extra costs until the last stages of the checkout process. The lesson to merchants: Notify customers early on as to what the total cost of their transaction will be, including shipping costs and any extra fees. Let customers calculate shipping as soon as they add something to the cart; better yet, make shipping costs clear on every page of your website. Simply being upfront about costs can go a long way toward reducing cart abandonment.

7. Make It Easy to Make Changes to the Cart

Customers can change their mind at any time, so make it simple for them to add or remove items, change quantities, or update the delivery address. Merchants who don't do this risk increased rates of cart abandonment.

8. Offer an Exchange Policy

Some consumers abandon their cart out of a fear of regretting their purchase and being unable to return or exchange it. Make your return and exchange policy easy to understand and find on all checkout pages. 

9. Add Helpful Error Messages

Nothing is more frustrating than receiving an error message on a checkout page but not knowing how to fix the error. Make sure your error messages are clear and give specific instructions for resolution.

10. Display Security Seals 

If a customer adds products to their cart, they're interested in what you have to sell. But if there's any question about the reliability, safety or credibility of an e-commerce store, customers aren't hesitant to simply walk away, leaving you with another abandoned cart. A simple way to avoid this is by displaying seals that demonstrate your e-commerce site is safe.

These are just 10 of many ways to help optimize your checkout process and minimize the risk of cart abandonment. Interested in learning more about how the ClearSale solution can help you grow your e-commerce sales and take your e-commerce business to the next level? Contact our team of specialists today.

 

New Call-to-action

You may also like

3 Ways Tech Can Benefit Remote Teams

3 Ways Tech Can Benefit Remote Teams

Ecommerce businesses are used to an ever-evolving digital connection between them and their customers. But 2020’s COVID-19 pandemic has resulted in that digital connection making its way into the..

Shopping Habits by Gender: What’s Changed in 2020

Shopping Habits by Gender: What’s Changed in 2020

Do men hate shopping online? Are women more worried about fraud?

How to Know It’s Time to Create a Mobile App for Your Online Store

How to Know It’s Time to Create a Mobile App for Your Online Store

We rely on our mobile devices for everything—our banking, our gaming, our arguments with that really boisterous neighbor. Naturally, we use our mobile devices for shopping as well.

Are Virtual Events the Future of Retail Experiential Marketing?

Are Virtual Events the Future of Retail Experiential Marketing?

Over the years, retail brands—including those in e-commerce—have turned to immersive experiences as a way to engage customers, build a community, and strengthen their brand experience. Whether..

Preparing Your E-Commerce Store for the Holiday Season

Preparing Your E-Commerce Store for the Holiday Season

It might still be summer on the calendar, but the holiday shopping season is just around the corner.  Are you ready?

5 Ways to Prepare for Black Friday & Cyber Monday 2020

5 Ways to Prepare for Black Friday & Cyber Monday 2020

Closing out a record-breaking 2019 holiday shopping season, e-commerce merchants had no reason to think 2020’s Black Friday and Cyber Monday would be any different.

How Luxury Brands Can Excel in E-Commerce

How Luxury Brands Can Excel in E-Commerce

Luxury brands bring to mind a special touch — spoiling buyers with a glass of champagne as they browse, personal shoppers selecting outfits that suit the customer's style and coloring, attention..

How to Maximize Your E-Commerce Enterprise Through Digital Transformation

How to Maximize Your E-Commerce Enterprise Through Digital Transformation

With three-quarters of Americans online at least several times a day — and some continually — digital technology is taking firm root in our daily lives. Tech-savvy consumers are navigating a..

Your New Website’s Strategy to Sell Online

Your New Website’s Strategy to Sell Online

Congratulations! You’ve decided to get serious about your online approach, but you are nervous about your strategy and converting sales. After all, why should someone choose to buy from your..

Want to write
for our blog?

Please review our writers' guidelines
https://www2.clear.sale/press/clearsale-guest-blog-guidelines
and then email guestwriter@clear.sale with your pitch!

Subscribe to our blog