Clearsale Blog Posts
By Rogerio Catarino, IT Director at ClearSale
You may have heard of the term Lean in a College class of business administration, in a subject in postgraduate course or even in an article on the topic. For those who don't remember or don't know the term, Lean Institute Brasil defines it as ‘a body of knowledge whose essence is the ability to eliminate waste continuously and solve problems in a systematic way’. It has been widely used in the industry by Toyota with the Lean Manufacturing concept.
This Lean concept, which literally means dry, without waste or excess, is widely studied and applied today in various situations, in the business management and transformation.
Examples of the use of this new practice are the Lean Enterprise Institute, which deals with a Lean transformation model that can be applied to various business segments or fields of activity. The Lean IT Strategies, founded by Steve Bell, who approached it in 2014 how established companies can innovate as a Lean Startup (podcast), in addition to the recent studies of Eric Reis, who has written the renowned book ‘Lean Startup’. The Silicon Valley entrepreneur is proposing the use of the Lean concept as both a survival tool and as a business model for startups as well.
As we are experiencing the transformation of companies, whether it is a startup with great growth potential or a multinational company that needs to reinvent itself to innovate its products and services, these changes have been demanding that people/professionals be Lean. But what does it mean to be Lean according to the professional from the labor market:
- React quickly to errors and learn from them: don't be afraid to innovate, change and make mistakes. The startups use in their strategy MVPs (Minimum Viable Product) to capture the needs and perceptions of their customers. Why not apply it in your life? Create MVPs of your processes, projects or ideas, make mistakes, and don’t look for the ones to be blamed but rather, look at the lessons which have been learned through it.
- Eliminate the waste of time and resources: aimless meetings, prolonged follow-ups, and postponed decisions are sources of waste. Think about which problem we are trying to solve though a meeting and decide quickly, act just as if you were the owner, have a focus on the needs of your customers (internal and/or external).
- Get out of your bubble: Why do you need a weekly meeting with your team to update what's going on? Maybe because you are very distant from them. How about leaving your glass room and sitting with your teams?
- Optimize your time: don't be a slave to your email box and reduce bureaucracy. How many discussions by email stretch for days or weeks? How about having a conversation and an alignment by phone or in person at the coffee shop? When you are organizing your emails, do not focus on the latest, prioritize what is most important to the company, again, and act as if you were the owner. Whatsapp is a great tool to optimize communication with your team, problem-solving groups help everyone be updated about the demands or problems.
In the end, we could list a number of reasons for you or I become a Lean professional, but the main drivers may lie in the person found within the professional. Adopting Lean habits can greatly help to be less consumerist and have a very good balance between professional and personal life. By optimizing our time and reducing waste, we have more space in our routine to devote to the special people in our lives, to do activities that give us pleasure. Finally, significantly reduce waste and keep the focus on the needs of the people, in this everlasting pursuit of happiness.