Sarah is a Marketing Manager at Clearsale and has been with the company since 2012. During that time, she has developed deep knowledge about fraud prevention. She brings extensive expertise in planning, marketing, go-to-market strategy and sales experience, thanks to a background that spans financial planning, controlling and analysis. She previously spent 5 years with Proctor & Gamble, and she holds bachelor and master degrees in Business with great distinction from a top Brazilian business school.
If you are the owner of an e-commerce business, you are likely well aware of the vast assortment of e-commerce platforms available to you. Finding the right one for your business can feel very difficult and overwhelming. The good news is that there are a lot of good options out there and the right e-commerce platform for you will depend entirely on your needs as a business. One e-commerce platform that is particularly beneficial to online merchants is Magento. Let's take a look at the particular advantages of using Magento as your e-commerce platform.
One great benefit of Magento is how easily it can be customized. You can build your platform to fit your needs with ease, providing your customers with a shopping experience suited to their preferences. Mainstreet host puts it this way,
"An intuitive, visual-based page editor allows shop owners to build and customize their offerings on the fly. The option to toggle a user-friendly WYSIWYG (what you see is what you get) content management interface is nice for those code-deficient among us who want to manipulate basic functioning within the shopping cart."
Another great benefit of using Magento is its mobile-friendliness. In this day and age, being able to optimize your shopping platform for mobile devices is of the utmost importance and Magento allows you to do this easily. Without a mobile-optimized website you run the risk of alienating a large number of potential customers. Consider this quote from Supreme Optimization,
"In general, since the dawn of mobile devices and the increasing usability of them to browse the internet, it has been important for many years to update your site to be mobile friendly. According to the advertisement network InMobi, a whopping 60% of internet traffic comes from mobile devices now, and other research groups have estimated that the amount of shoppers using mobile devices rose to 35% in 2014. So if you don’t have a mobile friendly website, that’s a lot of users that cannot view your site, and a lot of potential clients or customers that you can say goodbye to!"
Search Engine Optimization
Another important resource in this internet age is the ability to optimization websites for search engines. This is something that Magento does with great efficiency. Built with the specific purpose of bringing in traffic to your site, Magento will help you make your way to the top of search engines and drive up sales exponentially.
Optimized for High Traffic
If you are going to optimize your website for search engines, you will need a platform that can handle high traffic. Fortunately, Magento was built for this. Here's how Mainstreethost puts it,
"The Magento platform can support up to 500,000 products on one site, and handle more than 80,000 orders per hour. That means lots of space for future growth between one or more different shopping carts on the same site. Due to its size and complexity, note that Magento has special hosting needs for optimum performance and load speeds. Ensure that you’re prepared for the extra hosting expenses well beforehand."
Upselling and Cross-selling
Another feature you will likely enjoy with the use of Magento is the way that it integrates upselling and cross-selling into your online shopping website. Magento provides you with the option of giving your customers suggestions for related items. This allows for the possibility of easy upselling and cross-selling and increases your profit-making potential.
Connect with Third-Party Sites
With Magento you also get the added benefit of being able to easily connect with third-party sites. This e-commerce platform allows you to integrate sites like eBay and PayPal into your online store. It also provides you with a way to incorporate Google Analytics which can be extremely beneficial when it comes to perfecting your search engine optimization.
Magento is Free
Because it is an open source platform, Magento is available to download for free. But that doesn't mean it doesn't have loads of features. You will still get everything thing you need from an e-commerce platform and more. Consider this quote from Medium.com,
"Magento is an open-source platform, so it is obtainable free of cost for all the merchants. Small and mid-sized businesses can also opt for this effectual platform as they do not have to pay for licenses. We all know that licensing plays a very important role in costing of website development, but with Magento, you do not have to pay fees.
Just simply download and install it on your servers without paying any licensing fees. Stuffed with a lot of features, this platform will make your life a lot easier. You can easily manage your check stocks, inventory, plan offers for customers and make your website search engine friendly that is not easily possible with other platforms."
If you are looking for an e-commerce platform that is accessible and loaded with great features, Magento has a lot to offer to make your online shopping experience the best your customers could hope for. If you are in the e-commerce business, you will also want a business that can help you reduce the risk of chargebacks and fraud. That is where ClearSale comes in. If you have any questions about how we can help you in this area, please let us know. We have a knowledgeable and dedicated staff that is ready to help you. We hope to hear from you soon and help you make your business the success it was meant to be.